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The Secrets of Viral Traffic

Viral Traffic is something most marketers would practically kill for, yet it’s often more elusive than the Loch Ness Monster or Bigfoot! It can be tough to get viral traffic, but as you’ve undoubtedly seen others do it, you know it’s possible.

So why exactly is viral traffic so valuable, anyway?

Well, it’s somewhat like the power of word-of-mouth marketing. You’ve undoubtedly heard how valuable word-of-mouth marketing is, right? It’s a form of social proof. 

Let me ask you a question. If you were looking to buy something, who would you be more likely to trust… the salesperson who stands to gain a commission for selling you the product, or a good friend or family member who recommends the product as one they have tried and loved?

Unless you have incredibly untrustworthy friends and family, chances are you’d believe them over the salesperson you don’t know. It’s human nature to be skeptical of people they don’t know. Many people are even skeptical of people they do know.

But viral marketing uses the power of social proof, because people warm up prospects for you. When someone shares your content, it’s almost as good as a recommendation. When a friend sees the link, they’re already warmed up to you a bit because of this quasi-recommendation.

Let’s compare viral marketing with traditional advertising for a moment…

If you put up a traditional ad… say an ad on Facebook… people are coming to your site as completely cold prospects. This means they generally don’t know you, they don’t know your product, and thus they won’t readily trust you.

If you have a viral campaign going and you get a prospect via a social share, that prospect is already slightly warmed up to you. It may be to a very small degree if that prospect hardly knows the sharer, or it may be to quite a large degree if the sharer is a close friend or family member.

This makes viral marketing one of the most effective types of marketing there is, and it’s also one of the easiest if you know the secrets to getting viral traffic.

In this report, you’re going to learn about the most common problems with viral marketing campaigns, and how to avoid making these common campaign-killing mistakes in your own campaigns. You’ll also learn some great tips and tricks for making the most of your campaigns, and making viral marketing much easier than you ever thought possible.

So let’s get started.

What You’ll Learn:

  • Common Viral Marketing Problems
  • Creating Share-Worthy Content
  • Creating Compelling Content
  • Incentivizing Your Content
  • Kick Start the Virus
  • Putting Viral Campaigns on Autopilot

Common Viral Marketing Problems

There are three major problems people typically run into when trying to develop viral marketing campaigns. Most viral marketing campaigns that fail can be traced to one of these root causes.

These three common problems are:

  1. Most marketers don’t know how to create truly viral campaigns.
  2. Viral traffic is losing its effectiveness. 
  3. Most content isn’t share-worthy.

In this chapter, we’re going to take a look at these three problems, and how you can ensure you don’t encounter them in your viral marketing campaigns.

Problem #1: Lack of Knowledge

The biggest problem most viral marketers face is just a general lack of knowledge about how viral marketing works, what it takes to make a killer campaign, and how to make the most out of their traffic.

Most people just create videos, blog posts, graphics… whatever they think is “hot” at the moment. Then they throw it all at the wall and see what sticks. The trouble is, it’s usually nothing.

If you don’t understand what makes a successful viral marketing campaign, you’re sure to fail every time – unless of course you happen to get incredibly lucky.

Problem #2: Viral Marketing is Less Effective

It used to be much easier to make content go viral. Once upon a time, you could add a “share” button beside nearly any type of content and it would go viral overnight.

That time has come and gone.

The trouble is that now pretty much everyone has multiple share buttons beside their content. People are becoming “share blind”, and unless content is truly exceptional, they aren’t likely to push that button.

People used to share practically everything. They did it because it was new and “cool”. They did it because they wanted attention. They did it to help out their favorite bloggers and site owners. They did it just to do it.

Now, people are burned out on it. It isn’t new and cool anymore, so it’s lost its luster. And people also realize now that sharing dozens and dozens of posts per day just makes their friends really irritated.

If you don’t give people a really compelling reason to share your content, they won’t. Period.

Problem #3: The Content Isn’t Share Worthy

As we saw in problem #2, unless your content is something very interesting or useful, people aren’t likely to share it. Because people are so much more selective about what they share, it’s more critical than ever before that all of your content be share worthy.

Just keep in mind what you yourself might share. Would you share someone’s sales page just for the heck of it? Probably not. You might if it was a good friend you wanted to help out. You might if you were doing a JV with that person. And of course you would if you could earn a commission on it. But as a general rule, you probably wouldn’t. Why would you?

It doesn’t matter how many calls-to-action, share buttons and begging you include, people aren’t going to share boring content. Okay, okay, I know you think your content isn’t boring. And chances are, it’s not really. But is it truly exceptional?

If your content isn’t something that people will become naturally excited about enough to share, you’re going to have to give them a powerful incentive to share your content. If you give them an incentive that is strong enough, they will share it.

So how do you do that? With a bribe, of course! We’ll talk about that later. For now, let’s talk about creating share worthy content!

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Creating Share-Worthy Content

In order to get people to share your content, it needs to be truly worthy of sharing. Most people don’t want to inundate their friends and family with tons of superfluous content. 

No one likes to think of their content as superfluous, but unless it’s really interesting, unique, or in some other way valuable, most people will consider it as such.

It’s not particularly difficult to create content that is share worthy, but it takes a little bit of extra thought and effort. There are ten psychological factors you can use to ensure your content is as share worthy as possible. Let’s take a look at these ten factors.

Viral Factor #1: People Share Positive Content

Turn on the news. Most of the time all you see is sadness, pain, death, destruction and other negative things. Our brains are absolutely slammed with horror day after day. 

You may think these shocking and horrific stories are the ones that get shared most often, but you’d be wrong. The fact is, people are much more likely to share positive content than they are the bad stuff.

If you really pay attention to the kind of content people share, it’s almost always positive, upbeat, heartwarming stories that really make people feel good. This is the kind of content people want to share with their friends. 

They don’t want to shock and horrify their friends. They want to bring them joy! So always remember that positive content is share worthy content!

Viral Factor #2: People Share Emotional Content

Emotion is one of the most powerful motivators imaginable. Any type of emotion makes a difference. Positive emotions, as we saw in factor #1, are more powerful than negative, but all emotions can inspire sharing.

Keep these emotions in mind as you create your content:

  • Laughter – Comedy is a powerful thing for viral content!
  • Shock – Shocking content is typically very share worthy!
  • Embarrassment – Yes, people will share embarrassing content, but especially so if it’s embarrassing to other people!
  • Hope – Hope is something everyone needs more of, and they will gladly share content that makes them feel hopeful!
  • Warmth – Heartwarming content is definitely share worthy. Stories that warm the heart are shared amazingly often!
  • Anger – Anger can definitely inspire people to share. If you can outrage someone, they are quite likely to share.

Viral Factor #3: People Share Useful Content

Useful content is easy to find, but unique useful content is not. You can find a thousand different recipes for a particular dish, perhaps ten thousand or a hundred thousand or more. But finding that same recipe made with leftovers, or made with super cheap ingredients, or made on a grill instead of in an oven, or with any other unique and useful spin… well, that makes it share worthy.

Create content that helps people solve a problem, preferably in a unique way. Think of the biggest problem your target market faces, and then create viral content that helps them solve it. Bingo! Instant share worthiness!

Viral Factor #4: People Share Entertaining Content

People love entertaining their friends. That’s why joke books have been great sellers for years. It’s why jokes are some of the most shared and emailed content. And it’s why class clowns always seem so popular. 

Have you seen those funny cat videos that make the rounds? How about those hilarious Superbowl commercials that go viral overnight? If your content is funny… genuinely funny… people will share it.

Just remember that funny content won’t necessarily be appropriate for every situation. If you’re selling burial plots… avoid comedy. Seriously. That would be really tasteless.

Viral Factor #5: People Share Politics & Religion

People love to share content that agrees with their views on politics, religion, etc. Most people don’t even care if they offend their family and friends. They want to share their viewpoint, and hopefully try to change some minds to their side in the process.

Just be careful using this kind of content, because it could backfire. You could really polarize your audience, causing some of them to flock to you and others to flee in a panic.

Viral Factor #6: People Share Content That Makes People Think

Philosophical content – that is content that really makes people stop and ponder – can go viral really quickly simply because it’s not the same old mindless stuff you see online every day.

It’s not easy to come up with unique stuff that makes people think, but if you can accomplish it, you can definitely gain an audience quickly.

Viral Factor #7: People Share Unique Content

Unique content is a rarity these days. The internet is absolutely packed to the rafters with content of all types, so creating something truly unique is a challenge in and of itself. 

Of course, if you can pull it off, unique content will be something that will go viral very rapidly, especially if it’s powerful and compelling in some way. Useful? Funny? Emotional? Just be as unique as possible, and you’ll increase your viral factor by leaps and bounds.

Remember, people love to be the first of their friends to share something new and exciting. So the newer and more unique it is, the faster it will spread.

Viral Factor #8: People Share Shocking Content

You’ve probably seen a little risqué content being shared amongst your friends and family, haven’t you? Maybe you’ve even shared some yourself. You know… the kind of content that makes people blush and giggle and maybe even speak in hushed tones, lest someone hear.

It’s a rush for most people to see and share content that might shock their friends. It’s also exciting to view it, especially when we think we shouldn’t.

Just remember that like political and religious content, it could backfire. If your audience is more conservative, you should probably shy away from this type of stuff.

Viral Factor #9: Content Must Reach Critical Mass

In order for content to go viral in the biggest possible way, it must reach critical mass. Unfortunately, viral marketing is really an all-or-nothing game. Unless your content takes off quickly, it probably never will. 

There are exceptions to this, of course. There are exceptions to nearly everything. But exceptions to this are few and far between.

If you want your content to go viral in a big way, it’s important for you to push it hard. It must reach critical mass, meaning it must be shared by enough people to push it globally very quickly, or it will just fizzle and never get anywhere.

Viral Factor #10: People Share Incentivized Content

No, you don’t have to pay people cash to share your content, although that certainly could help if you wanted to do it. But you must offer some sort of valid, compelling incentive to get people to share it.

Bribe them, beg them, whatever you have to do. Just get them sharing your content!

Creating Compelling Content

Okay, now that you know how to create content people will share, it’s time to figure out exactly how to create compelling content that makes people want to share it just because it’s so amazing.

First, think about what people typically share:

  • They share stuff that they think their friends and family will enjoy. 
  • They share stuff they think will get them positive attention.
  • They share stuff that makes them feel good to share.
  • They share stuff that makes them feel helpful.
  • They share stuff that makes them excited in some way.
  • They share stuff they think will make them more popular.

Spend some time brainstorming about your niche. Think about what kind of content would really appeal to your audience, and what they might be most likely to share. Make a list of those things, and then try to choose a few of the most compelling to focus on.

Remember, if you can solve some kind of problem in your niche, people will naturally want to share your content.

There are some questions you need to ask yourself as you are brainstorming that will help you figure out exactly what people are looking for. 

Let’s take a look at those questions…

  1. What kind of content does your audience really want? Check out sites like ClickBank and Amazon to see what people are currently buying, because chances are, this is what they’re looking for.
  2. What content format does your audience prefer? Different audiences respond better to different types of content. Some prefer text. Others prefer audio. Some respond best to video. Some even like infographics or other types of images. Be sure you’re creating content in the right format for your audience.
  3. What type of topics do people tend to get excited by? You want to create content that is really going to get people thinking, talking, and even arguing. You want people engaged with your content, not just looking at it.
  4. What type of topics are polarizing? Anytime content creates a strong emotional reaction, especially one that causes people to feel compelled to share their opinion, it causes the type of polarization that gets content noticed.
  5. What topics would your audience find funny? You can even find ways to make most serious topics funny. Think of people like Jon Stewart, Stephen Colbert and Bill Maher. They make politics, normally a very serious topic, funny.
  6. What topics would your audience find uplifting? Remember, people really prefer positive stories. Success stories are one great way to do this.
  7. What is your USP? Everyone has some kind of USP – a unique selling point that makes that person different from everyone else in a niche. Maybe it isn’t really unique to you, but instead you just happen to be the only one focusing on it. But uniqueness is important!

Incentivizing Your Content

It’s very important to incentivize sharing unless you have extremely unique and compelling content that people will share rabidly with no incentive whatsoever.

Such content is extremely rare, thus incentives are key to almost every viral campaign.

Think about the viral campaigns you’ve seen lately. Many of them require sharing in order to enter a contest or get a discount of some sort, right? That’s because incentivizing content works.

Let’s take a look at what makes a great incentive:

  1. It must be something your audience really wants. Obviously, if they aren’t excited about the incentive, it won’t be useful. People only want to share so many things in a day. Make sure it’s yours! It could be a report or ebook, a video, access to a membership site, a useful template, a piece of software, a valuable coupon, or some other killer incentive. If it is something your prospect might be willing to pay for, it’s even better!
  2. It must be easy to deliver. If your campaign really takes off, it could cost you countless hours of your time if you have to deliver your incentive manually. You need some kind of incentive that costs you little to nothing to deliver and takes little to no time.
  3. The incentive must be valuable and unique. People aren’t going to share your content just to get some free report they’ve seen on 300 other websites.
  4. The incentive should benefit you in other ways. For example, your incentive should ideally also serve as a pre-selling tool or a lead generator. You’ll be doubling the incentive’s effectiveness if it not only serves to encourage sharing, but also helps sell your product or generate leads for your business.

Kick Start the Virus

Now it’s time to get people sharing this killer viral content you’ve created. You’ve engineered your killer virus, now it’s time to unleash it on the world and make it spread like wildfire!

There are a couple of quick and easy ways to do this:

  1. Get your offer in front of as many people as possible and FAST! The faster you get your content in front of a large number of eyeballs, the faster you reach critical mass and really send your content viral. Post it EVERYWHERE! Post it on your blog. Email your subscribers. Post it on Facebook, Twitter and other social media. Buy ad space. Post videos. Visit forums. Anything you can do to get it out there fast will help! The faster it reaches critical mass, the faster your content will explode virally.
  2. Understand how viral campaigns work psychologically. There are two triggers that are at play here. First, the law of reciprocity is the fact that when someone does something for you or gives you something, you should then do something for them. Your incentive will naturally make people feel they must reciprocate by sharing. Second, the “get your foot in the door” principle means you introduce them to your free content, which will lead to your paid content later.

Putting Viral Campaigns on Autopilot

All right, you’ve created the killer share-worthy content, you’ve made sure it’s compelling, and you’ve put your campaign in motion. Now it’s time to put the whole thing on virtual autopilot!

Social Share Monkey will help put the delivery of your incentive completely on autopilot. This ensures you won’t miss anyone, which could really hurt your reputation, and that you won’t throw away your valuable time by having to deliver thousands and thousands of incentives individually.

Here’s how it works:

  1. People arrive on your landing page and they’ll see an expandable popup bar on the page. When they click it, they will see your offer. This is where you will tell them that if they share your content, they can get your killer incentive.
  2. Once they share your content, the incentive will be unlocked automatically. They will receive the incentive immediately, in the same popup window in which they shared your content.

It’s really that simple! No more delivering incentives manually. No more wasting countless hours at this pointless task. No more angry people who have to wait too long to get their item.

Best of all, you can have Social Share Monkey running on any page on your website, allowing people to share all types of content, including YouTube videos, infographics, blog posts, or any other type of content you can put on your pages.

If you’ve been wanting something that would get people to share your content, Social Marketing Monkey is exactly what you’ve been looking for! The software can handle all aspects of your viral campaign for you. All you have to do is create killer content!

Final Thoughts

Viral traffic may be elusive, but it doesn’t have to remain hidden in the shadows forever! You have a far greater chance of finding it now that you know some of the secrets!

Remember this if you want to create an awesome viral campaign that is sure to pull in massive traffic:

  1. Create content that is truly worth sharing. If you miss the mark on this one, you fail… period. Without content that is interesting enough or valuable enough to make people want to share it, any viral campaign will fizzle.
  2. Bribe your visitors to share your content. Make sure you come up with some sort of bribe that will encourage your visitors to share your content… and make it so enticing they can’t resist sharing! In order to greatly magnify the usefulness of this bribe, be sure it’s some sort of pre-selling tool or lead generator.
  3. Use Social Share Monkey to make the process as simple as 1-2-3! With Social Share Monkey, the viral content process is practically hands-free!

Go check out Social Share Monkey right now. You’ll be glad you did!

>> http://www.socialsharemonkey.com

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Top 8 Traffic Strategies

There’s a lot of talk about how to generate traffic to your website so that you can instantly maximize your income and automate your online business.  The trouble is, there are literally hundreds of traffic sources to choose from so knowing which ones will ultimately generate the highest volume (and the best quality traffic) isn’t always easy.

Throughout the years, there have been two main ‘blocks’ of traffic:

  • Free Traffic
  • Paid Traffic

It used to be that in order to generate fast and easy traffic to your website, you had to set up advertising campaigns with pay-per-click marketplaces like Google Adwords.  While these campaigns would send instant traffic to your website, they often came at a hefty price, requiring constant monitoring in order to ensure that advertising dollars weren’t wasted.

Then came free traffic.  It was slower, often from multiple sources and often tedious to manage.  The results could be worthwhile but most marketers and business owners would give up too soon, unsatisfied with the time and effort required.

Thankfully, things have changed across the marketing landscape and these days there are ways to siphon high-quality traffic to any website or landing page you choose without spending a fortune on advertising channels and without having to endure the slow and tedious process often associated with free traffic campaigns.

In fact, using just a couple of the FREE traffic resources that I am about to share with you could ultimately flood your website with more traffic than ever before, instantly increasing your profits while solidifying your place as an authority in your market.

Are you ready to get started?  Let’s go!

What You’ll Learn:

  • Forum Traffic
  • Social Media Trafiic
  • Press Releases
  • Document Sharing Networks
  • Tutorial Based Learining Communities
  • Video Killed The Radio Star
  • Content Galleries
  • Coupon Traffic Siphon

Forum Traffic

Forum marketing has been a leading traffic source for countless marketers for years. But in today’s society of social media, it’s all about ‘relationship marketing’.

You use forums as a way of connecting to your target audience quickly so that you can identify what they want and then deliver it to them.

Forum marketing is a great way to build credibility in your market quickly, especially if you’re just getting your business off of the ground. It’s also a fantastic way to get in touch with the movers & shakers in your niche, while researching, evaluating and identifying points of entry (what type of products are likely to sell, what people are actively buying, looking for, etc.).

Forum marketing is also very easy because you can allocate an hour a day to staying active within the community and continue to generate interest and traffic to your website, even from posts that you’ve written months ago!

So, how do you drive traffic to your website from active forums in your market?

One way is to offer free, high quality content, tools and resources to your audience. If done correctly, you’ll quickly develop a positive presence within the forums and people will begin to turn to you as an authority in your market.  

Nearly all forums offer the opportunity to create a profile that includes your URL, short bio and personal information such as your name, email address and in many cases, your social media accounts (like twitter or facebook). But forums also offer you another way to maximize exposure through what is called a “signature box”. A signature box is attached to every post you make and usually includes a few lines of text and a direct URL.  Many forums allow only one URL, while others allow multiple URL’s as long as your signature does not exceed a certain length of characters.

You want to include a direct URL to your very best content page. Do not link directly to a sales page, but instead, provide a direct line of contact from the forum – to a page on your website that offers something of value. This could be a page on your blog that provides direct download links to free products, tools and resources, or it could be a link to a squeeze page that offers a valuable incentive in exchange for their subscription.

Social Media Traffic

Social marketing is all about directly connecting with your customer base, engaging them in conversation and building relationships with your target audience. One of the easiest ways of building a customer-based marketing campaign is to exploit the popularity of social networks like Twitter.com, Ning, Linkedin and Facebook.com.

When it comes to social media there are countless ways to touch down and connect with your target audience. With Facebook, you could set up paid advertising campaigns that are set to deliver based on user activity.  It’s a highly targeted form of advertising and a very cost effective strategy for those who want to test the waters while generating quick and steady traffic to their website.

You can also set up marketing campaigns at no cost as well just by creating a Facebook page for your business and connecting with potential customers. You can enhance your Facebook pages by offering discounts, special coupons and savings available only to those who join your Facebook group, like your page or connect with you in another way.

With social media platforms like Twitter, you’re able to connect with your audience easily just by sending out short updates, notices and news of interest.  Instead of marketing heavily within your social communities, always focus on offering value in the form of useful information, hard to find material, freebies, discounts and other benefit-driven offers that will help you stand out while nurturing relationships within your market.

And don’t forget other leading social networks like Linkedin.com and Ning.com, both viable social media platforms that will help you further extend your marketing outreach.  Linkedin is considered the “professionals social media community” where you can create a live portfolio and resume that lists your achievements, connections, business information and contacts. With Ning, you are able to create your very own customized social media community, providing your customers, members and subscribers with a fun and easy way to interact with one another and with you.

Press Releases

Press releases are a very effective and powerful way to reach out to your target audience and generate buzz around upcoming products, offers and launches.

Press releases are also very inexpensive to produce and extremely easy to distribute.  In fact, you can automate distribution by hiring press release circulation and distribution outlets that will tweak your press release and submit it to all of the major media stations, blogs and content syndication outlets.

You can also submit your own press releases through both free and paid distribution channels, so regardless of your time and budget, press releases are an essential method of positioning your business for mass exposure.

Here are the most important elements to include in your release: 

Release Time & Date:  You want to place the time and date of your press release at the top of every news release, either indicating when the document can be made public, or “For Immediate Release” to show that it’s ready for distribution immediately.

Headline: Summarize your storyline or message in just a few words. The objective is to immediately capture attention from potential customers and clients.

Subhead:  This expands on the headline and gives readers a bit more information about what your branding message is about.

Dateline:  Include the day that the document was released, and the place of origin (your city and state).  You can choose to include your companys address, or simply include your website’s URL.

Introduction:  In a single paragraph, cover the basic elements that you’d find at the beginning of an article:  who, what, when, where, why and how. 

Body: Expound on the introduction and go into your story. Use details, statistics and trend information to back up your assertions and get your points across. 

Bio/About “Your Company”:  Include background on you and/or your company and its services.  

Closing marks:  Use the symbols “###” or “-30-” to show that the press release has formally ended. 

Contact information:  Include your contact information, website address and any other contact information that will make it easy for people to get in touch with you. 

Document Sharing Networks

If you are looking for a quick and easy way to generate massive traffic to your website at no cost, you’ll want to explore the potential behind popular document-sharing and content distribution networks such as Scribd. You can upload content there and add it into specific categories.

And the great part about this type of site is that you can upload virtually ANY type of content. This includes articles, reports, ebooks, letters, tutorials and more.

Tutorial Based Learning Communities

One of the most overlooked sources of quality traffic is in “tutorial-style” websites. 

If you’re involved in a niche market where instruction based training is popular and in demand, you can instantly exploit an unbelievable traffic source just by uploading quality tutorials focusing on various tasks in your market.

For example, if you are a graphic designer you could create a series of short video based tutorials that highlight the different ways of creating graphics in Photoshop, or if you are an online marketer specializing in SEO, you could create a few different tutorial style guides and videos that show people exactly how to optimize their web pages for the major search engines.

Tutorial sites are an untapped source of quality traffic, and because people are genuinely interested in learning more about your topic or market, submitting a series of tutorials that include your website URL or squeeze page address in the footer of every tutorial will quickly generate a massive amount of red hot traffic to your site!

Tutorials don’t have to be complicated; in fact, you should focus your tutorials on being short and to the point.  

If you aren’t able to create video-based tutorials, you could outsource them to specialists in your field, or provide image based tutorials that include illustrations, graphics or diagrams relating to your topic, with written (transcript) of what is being done, step by step.

Here are a few places to submit your tutorials for immediate traffic:

http://www.tutorial-index.com 

http://www.DesignFloat.com 

http://www.TutorialKit.com 

http://www.Envato.com  

Tutorial sites aren’t the only source of untapped traffic that I want you to focus on.  Consider the many other ways that you can upload valuable content and maximize your traffic, instantly.

For example, consider hiring a programmer to create a simple WordPress plugin or template (you can also purchase full rights to existing templates) and add your site link into the footer of the template itself. As the template gets circulated throughout the countless wordpress template directories, you’ll gain valuable link juice and FREE exposure!

Plus, you can also include your template or plugin in WordPress’s own self-hosted directory, and get a backlink from the source itself!

Video Killed The Radio Star

Studies have shown that video sites have the power to convert as high as 30%! That’s phenomenal when you consider that standard websites typically convert at only 2-3%.

There are many ways to create compelling video presentations. You can outsource your video creation and editing for as low as about $25 per 30-second video to freelancers, or create simple video presentations yourself using Powerpoint slideshows, or even article content!

The key to successful video marketing campaigns is to incorporate relevant keywords into your videos description. 

Video websites carry massive authority with the major search engines, so by including highly targeted, specific keywords into your video campaigns, you’ll be able to maximize exposure, instantly.

To choose the best keywords for your video, you’ll need to conduct some quick keyword research as we’ve discussed in an earlier segment of this guide.  You’re looking for a keyword phrase with fewer than 40,000 results, so your competition isn’t so high that it would be impossible to rank.

Now, add your MAIN keyword into the first line of your videos description. You want to include it right in the title so the search engines see it.  

I always include my keyword at least twice with every video I submit, first in the headline/title, and in the description itself.  If you submit your video to a site that allows for “tags”, make sure to take advantage of those and add in additional keywords that relate to your market!

You should also include your website URL at the start, and end of your video, pausing the screen for a second before shifting into your videos presentation.  

And make sure that you use a call to action in EVERY video you create, so that those viewing your video are instructed to visit your website or squeeze page for more information. You need to tell your viewer what their next step should be, so make sure to use a strong call to action with every video you create.

And finally, you want to focus on building quality back-links to your videos. You can do this by direct linking (using anchor text) to your videos from feeder sites like HubPages, Squidoo, as well as your own blogs and websites, and of course, you can embed the video into your squeeze pages as well! 

Hot Tip:  One easy way of generating instant traffic from video marketing campaigns is to find a popular video and create a video response. By doing this you’ll be able to link your video to the existing video while piggybacking off of its popularity!

Content Galleries

Content galleries, otherwise known as “PDF networks”, “Content Portals” or “Ebook Directories” work on a very basic premise. You submit quality content in the form of PDF files such as reports, articles, ebooks or training courses and in exchange, you get free advertising from the directories.

And here’s another great aspect to content galleries – you can actually make money uploading content!  

Sites like http://www.tradebit.com will pay you a percentage of all sales made, so you can upload everything from short reports to PLR content that includes your website URL and name, and get paid for every download while gaining prime exposure from these authority content sites.

When creating your free content giveaway, make sure to create your content in PDF format. That way, you can be sure that it’s viewable on every operating system so you’re not leaving out Mac users, and you’ll be able to guarantee acceptance into every content distribution network. 

Here are a few places to begin submitting your PDF files:

http://www.Scribd.com 

http://www.Issuu.com 

http://www.DocsToc.com 

http://www.SmashWords.com 

http://www.Gazhoo.com 

http://www.Yudu.com

Coupon Traffic Siphon

You’ve heard of the popularity of coupon sites like RetailMenot.com but what you may not have thought about is just how easy it is to siphon traffic from these high traffic websites!

All you have to do is create a coupon code for a product or offer on your website and submit it into the top coupon directories online.  While many coupon websites will need to approve your offer, it doesn’t usually take more than 48 hours for it to go live and once it does, prepare for a major wave of unstoppable traffic!

Here are a few coupon sites that you can submit your offer to.  Keep in mind that the more exclusive your offer and the deeper the discount, the more exposure you’ll receive:

http://www.freeshipping.org/

http://www.ultimatecoupons.com/

Final Thoughts

You now have 10 fantastic ways of driving red hot traffic to your website!  Start off by implementing just one or two of these ideas into your marketing campaign and sit back as the traffic pours in.  Continue to expand your outreach by adding new traffic sources to your funnel and set yourself up for long term success.

To unstoppable traffic!

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How to Boost Your Content Marketing Results

Content marketing is all about creating high quality, relevant content that your prospects will respond to, but don’t be fooled; there are more ways to build successful campaigns than just with article or blog content.

When just starting out in content marketing, you’ll likely hear that your focus should be on creating content that will drive the most traffic to your website, maximizing your exposure, but if you want to build truly successful campaigns, you must make sure that your campaigns convert that traffic into either return customer’s, leads, or sales.

If you are basing your content marketing on articles alone, you should consider switching gears, and start focusing on additional content formats that will generate a positive response from those who visit your site. Providing prospects with different content types will satisfy all visitors, rather than those who only wish to read text-based content.  

So, what do you need to do?

You need to jack your campaigns up so that you are tapping into all of the most powerful content formats and really drill down into what your niche market really wants from you.

Makes sense, right?

The purpose of creating highly-informative, engaging and interactive content that will compel visitors into clicking on your purchase links, signing up for your newsletter or successfully completing another action that will likely result in a sale is all that really matters. That’s where your focus needs to lie, and the easiest way to achieve that is to expand your outreach by providing the types of content your readers want most.

The great news is that content marketing is one of the easiest ways to connect with your prospects, especially if you have a pulse on your market and know exactly what visitor is most interested in.  

So, why do so many content marketers struggle to generate traffic and sales from their content marketing campaigns?

Out of the dozens of content marketing strategies that we’ve evaluated over the years, one thing stood out to me time and time again: so many marketers were focusing on just one type of content!  And for the most part, that was the written word.

This included articles, reports and newsletters that offer regular content to those who subscribe. 

Now don’t get me wrong – this type of content can be exceptionally valuable, and every content marketing campaign should provide at least one option involving this form of content. However, content marketing should reach far beyond just articles themselves. If you truly want to maximize your revenue and build a recognized brand in your industry, you should harness the power of alternative content marketing strategies. 

For many, these alternative formats will accelerate their campaigns and boost traffic and revenue almost instantly.

So, what kind of content should you create that will yield the best results?  

This special report will reveal a few different types of content that visitor’s will absolutely love, leaving you with return customers while providing them with a memorable on-site experience. 

Let’s begin!

What You’ll Learn:

  • Creating A Content Pillar
  • Video Killed The Radio Star
  • Visual Winners
  • SlideShare Presentations
  • Content Will Always Be King

Creating A Content Pillar

Before we dive into the different content formats that you should be tapping into, let’s take a quick look at the importance of creating and understanding a content pillar, and how you can utilize this strategy to cover all your bases.

A content pillar is simply a structure that includes 3 key types of content:

  • Content designed to educate – typically the cornerstone of every campaign.
  • Content based on news, current events and data-driven material. This is where you tap into what is currently popular and use it to drive traffic to your website.
  • Content designed to entertain and encourage social distribution and sharing. This is the kind of content that most often goes viral.

 

Content that is designed to educate will consist of your most informative, useful content. Depending on your market, this could include straightforward, utility content that your market will find educational and informative. 

It also works towards portraying you as an expert on the topic, and an authority figure in your market, which is critical.

Content that is based on news, current events, or popular topics help drive in ongoing traffic, and while it can be time-sensitive material that can’t be used on a long-term basis, this type of content used to easily drive in massive traffic based on current hot topics that your audience are actively looking for.

And finally, content that is designed to encourage sharing via social media, email, or word-of-mouth, is always an important part of content marketing campaigns because this is the stuff that can go viral.  

This content should be interesting, fun and entertaining and is more often light-hearted and sometimes not particularly relevant to your product or service, but used to get more eyes on your videos and encourage click-through traffic.

Consider using all three content types when creating your campaigns to form a rock-solid content marketing strategy.

Video Killed The Radio Star

Do your content marketing campaigns include video content? If not, you are missing out on a huge segment of the market! 

Video can be highly engaging, interesting, and can capture attention faster and easier than almost any other content marketing vehicle.

With video, you can provoke emotion, encourage response and connect with your prospect in a far more meaningful way than nearly any other type of content available to you.  

If you aren’t using video content in your marketing campaigns you are leaving a ton of potential prospects out of your reach, and these prospects are going to go to your competition – the guys with video content.

Think about it:  Not everyone enjoys reading, and not everyone has the time to read lengthy articles.  But everyone watches video. 

Video content can be as short or as lengthy as you like, and if you aren’t experienced in video creation, there are several online tools that will help you create compelling videos in a matter of minutes.  (I’ll provide a few resources at the end of this report to make it easier on you). 

With video content, your focus needs to be on delivering a compelling message to your prospects.

Your video campaigns should always include:

  • Content that creates brand recognition. 
  • Entertains your viewer.
  • Content that is unique, compelling and fresh.
  • Content that takes your prospect on a visual journey.
  • Content that involves emotion. You want to make them remember you!
  • Content that reminds your visitors of the benefits of using your product/service.
  • Content that builds trust.
  • Content that reinforces your brand.

Using video to create viral campaigns that people will thoroughly enjoy will skyrocket traffic AND sales. 

Plus, with video, people can easily share with their friends, family and colleagues so without any extra effort on your part, you could end up with a viral campaign that is being distributed to millions of people, all around the world!

In my list above, I mentioned “reinforcing your brand” and “creating brand recognition”.  These are two very different things, but you’ll want to make sure to include both elements in every video campaign.

Reinforcing your brand simply means that you want to leave your visitors in a positive mindset in regards to your business. You want them to walk away (or click away) from your video feeling better about themselves in some way. If you can connect your brand with personal feelings of empowerment, your campaigns will skyrocket.

And when I mentioned creating brand recognition, here’s what I mean. You don’t just want to offer your visitor with one video. The more people see multiple videos from you, the more likely it will be that they will remember your business, and your brand.  

So, consider creating a series of videos that are all connected in some way – whether it’s by topic or genre.

Visual Winners

Infographics took the Internet by storm years ago and continue to be amongst the most popular forms of content online. 

With infographics, you are providing a clear and concise visual guide for those who visit your website, capturing their attention quickly ensuring that your material doesn’t get lost in the information-jungle.

Infographics are an innovative way to draw attention to your material, while giving your visitor’s something new and interesting. And because it’s basically text transformed into an image, it’s also very easy to create.

And best of all, infographics can make your content go viral, especially as it will enable you to tap into an extended network of visitor’s by featuring your graphics on websites like Pinterest and Instagram. Infographics go far beyond just telling people what your brand is about – instead, you can show them.  This is a far more effective method!

>> Click here for examples of popular infographics.

It won’t take you long before you realize just why these graphic-based promo tools are so popular. They lay everything out in one quick snapshot, engaging visitors and making it really easy to read through a ton of information in a short amount of time.

The power of visual content can be witnessed just by looking through your Facebook newsfeed as well.  Look at how many people are sharing pictures (and infographics), liking the content and spreading the word amongst their followers and friends!

And infographics are just plain easy to use. You can embed them into your website easily, and you can also provide that embed code to others so that people can easily integrate your infographic into their own blogs or websites!

And finally, infographics can simply make your content easier to understand. People tend to respond to visual aids far easier than they do to text-based ones, so by incorporating infographics into your content marketing strategies you are giving your prospects bits and pieces of relevant content in bite-size chunks that are easy to understand, and act on.

I’ll include a couple of resources at the end of this report that will help you create stunning infographics quickly, and easily.

Slideshare Presentations

Video and infographics are just two easy ways to increase exposure and maximize the effectiveness of your content marketing campaigns.

Here is another way to build a successful campaign: Slideshare Presentations!

Do you really want to capture their attention? Consider creating a video presentation in the form of a slideshare for your website visitors! 

Slideshare is owned by Linkedin. It’s basically a community for slideshow presentations where you can upload your presentation (also called “Decks” by people in the industry), and drive in traffic!

Slideshare also allows you to add videos and infographics as well, so you can build different types of campaigns using this one powerful resource. 

By creating SlideShare presentations, you are combining two of the most popular content types: visuals and written content. By combining these two formats you can build highly engaging presentations, all within one easy-to-use platform.

Here are a few things to keep in mind when creating your Slideshare presentations:

  • The first thing you should do is create a storyline (also called a storyboard) that outlines your SlideShare from start to finish.  Keep it simple and very clear so that your viewers can quickly grasp your core message.  Break content down into bite-size chunks.
  • Outline your goals for each SlideShare presentation. What do you want to achieve? What to hope for viewers to do after watching your presentation? Are you creating these to entertain, get email subscribers, build authority in your market? Knowing your objectives early on will help you build laser-targeted presentations that will yield the type of response you are looking for.
  • Come up with a catchy title for your presentation. This is a very important step because you really want to get noticed and ensure your SlideShare stands out, and speaks to your audience.
  • Use bold fonts, headlines and sub-headlines to capture attention and keep viewers engaged in your content, and use bullet-points to highlight important notes that you want them to pay extra attention to.
  • Make sure your presentation is meaty, provides value and then add a call to action to the end of your presentation in order to encourage responses. 

That’s all there is to it!  Are you ready to get started? Visit: http://www.SlideShare.net to sign up and build your first SlideShare presentation.

Content Will Always Be King

Regardless of the different content types that you incorporate into your content marketing campaigns, high-quality, informative and relevant content that your audience is desperate for will always be King.

Consider other ways of transforming static article content into highly-engaging content magnets.

For example:
Could you create a how-to guide for your market that provides useful information on a certain topic?  

You could present this in a series of blog posts, articles, a website or a downloadable guide (encouraging opt-in’s and building your list). Or, you could deliver the entire thing as an email series!

Take advantage of every opportunity you can to demonstrate to your audience that you are an authority in your market and that you are here to help them make informed decisions, learn something new, or stay abreast on important topics and information in your industry. 

Double-up with a combination of visual and text-based content campaigns.

Example:  Create a highly informative blog post and embed an engaging video into the content. Or, create an illustration that will provide extra dimension to your content, or perhaps create a graph or data chart that highlights the material that you have just touched on.

Take it a step further by providing access to additional components or resources that tie into your main content, such as spreadsheets, data charts and graphs that support your information and make it easier to understand.  

Doing this will have an incredible impact on your audience and amplify your marketing message (while keeping your user’s attention).

Provide case studies that showcase your offer and the success of those who have followed your system or used your product or service successfully. 

Nothing speaks to a potential prospect than by seeing live examples of those who have achieved success!

And don’t forget the power of memes!  Memes are shared all over the Internet, especially on social sites like Facebook and twitter. Consider creating a series of memes that are funny and entertaining (and likely to be shared).

Final Thoughts

If you expand your content marketing campaigns to include various formats that give your website visitor more options, you’ll quickly see your campaigns soar, and response rates will skyrocket. 

Try to incorporate at least 2-3 content options into your current marketing funnel, and keep a lookout for what your competitors are doing successfully, and what people are responding to so you are always on top, with a strong pulse on your market.

Content marketing is a powerful way to connect with prospects, get to know your market, and deliver exceptional value that will put you in your customer’s line of sight, while building a recognized brand as a leader in informative and useful content, while providing potential customers with many reasons to return to your website again, and again.

I wish you the very best with your content marketing endeavors!

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