Category: Build a Profitable Email List

So you’ve got people to opt-in to your list and you’re building a subscriber base. This is probably the single most important thing you can do in your online business BUT if you don’t follow it up with a good autoresponder sequence then you’re pretty much putting all of your list building efforts to waste…

A good autoresponder sequence builds a relationship with your subscribers. It (hopefully) gets them to buy products from you and engage in what you’re all about.

Many people get it wrong. They stack up the messages without giving much thought to what they are actually doing. Here’s how to do it right:

1. Put yourself in your subscribers shoes

Easier said than done I agree, but do you really want to be receiving sales email after sales email each and every day? The first step towards writing a good autoresponder sequence is to put yourself in your subscribers shoes and think about what they would like to receive. What interests them? What will benefit them?

2. Give content. Don’t just sell.

It’s a funny thing but the truth is that the less you sell, the more you’ll sell! Give quality content in your autoresponder sequence and look out for your subscribers interests. Tell stories, give them helpful advice that they can put into action straight away without needing to buy anything.

3. Carefully time your emails

Autoresponders let you space your messages in any way you wish. All you have to do for each message is to specify the number of days between that email and the last one. Try delivering them every day for the first few days, and then space them out a little longer after say the first week. Why? Because immediately after subscribing people are ‘hot’ about you and it’s a great time to sell to them.

4. Think about what they originally signed up for

Most people build their list by giving away some sort of freebie in return for the opt-in. A top tip for writing a good autoresponder sequence is to make sure that your emails relate back to the original thing they signed up to receive. If your squeeze page ‘bait’ was about blogging then they are obviously interested in blogging or they wouldn’t have subscribed!

Above all – give quality content and deliver to your subscribers content that you know they will enjoy. Take a look at other marketers autoresponder sequences. How do THEY do it?

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Using giveaways to build your list is becoming an increasingly popular method, and providing you do it right it’s easy to generate a large amount of subscribers in very little time.

A giveaway event is basically a website where marketers upload products for other people to download for free. These products can be anything – eBooks, short reports, audio products, video products, etc.

In order to gain access to the products, people first have to sign up to the giveaway event (so the organiser of the giveaway gets to build their list) and then people also have to opt-in again to download any individual product (so the person who puts the product on the site gets to build their own list.)

Contributing a free product to a giveaway event can therefore be very lucrative. People sign-up to giveaway events because they’re looking for free products, and if you can provide a product that people want then you should generate plenty of new subscribers.

The most important thing is that you give away a QUALITY product. Many people upload products to giveaway events that are outdated, tired, and are generally rubbish.

You can’t offer crap. Sure you’ll get opt-ins, but if the product is rubbish then people will very quickly unsubscribe.

* Create a high quality product – The most important thing is to create a high quality product that people will actually want to download. If your product isn’t any good then people won’t opt in for it and you’ll get very few subscribers as a result.

* Take the time to write something useful and interesting, or record an audio or video that provides real value.

* Ensure your description is clear and accurate – make sure people know exactly what they’re getting before they sign up.

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So how do you get subscribers to open your emails? You’ll be surprised to know that the answer is simple: by making sure they are worth opening! You see, it doesn’t matter if you spend thousands on building the biggest and fanciest email list in the world. If you send emails out full of bumph which no one wants to read then all your hard work won’t get you anywhere! In this article you will learn how to build that relationship with your list and get more subscribers to open your emails.

1. Give people a reason to open your emails

If all you do is sell then people latch onto this pretty damn quickly! Even if they don’t unsubscribe in the first place they are highly unlikely to open your emails because they know that each time you’re trying to sell them something. Give people a reason to open what you send. Of course you need to sell from time to time, but also provide good content that people can actually use. Make people look forward to receiving your emails. You want people to see your name and think ‘hey I must open that because it’s from such and such a body and I know I’ll benefit from reading it…’

What I’m trying to say is that the more you give, the more you receive. If you’re giving great value for free or for a very cheap cost, then people will see you as an authority and in turn will want to buy from you.

You don’t need to reinvent the wheel. There are plenty of other people out there with great content and information on their sites that you can use as inspiration and reference. Write your own articles and blog posts, but also look around for other interesting articles and blog posts to link to.

Other things to include in your emails could be:

– competitions
– promotions
– free stuff
– your latest blog post
– news related to your niche, etc.

2. Think about your subject line

The email subject line is often the only thing that gets read. It’s like a headline in an ad, or the cover of a book. If it doesn’t grab you, you won’t read anything else.

And so I have some thoughts on how to make your subject lines better.

You can use subject lines to build anticipation for upcoming emails and events. You can use them to tease out information from your list in the form of a question. And you can even use them to let people know that there is no need to open the email until later.

But just remember this – be respectful of your list’s time, and don’t send emails unless they have value to your audience in some way.

3. Consider the time

Sending emails on certain days and times will yield much better results than others. Again, it all depends on your target audience and where they live.

When will your subscribers be at their computers?

Try different times and test to see which times work best for you. A lot of people take the opinion that Tuesday is a good day, however I have always found it pretty poor and the competition is massive!

Find out what works for you and don’t forget time differences. If you live in the UK but most of your subscribers are in Australia, for example, then don’t hit them when they will all be in bed!

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