Category: Growing Your Business with Social Media

No intro

What You’ll Learn:

• Social Bookmark Links
• Social Profiles
• Good Content
• Writing Blog Content
• Branding
• Be consistent
• Craft Compelling Headlines
• Evaluation and Measurement
• Metadata and Tagging
• Popular Lists
• Combine Social Media with Traditional Marketing
• Retweet Buttons On Blog Posts
• Community platforms
• Microsite
• Facebook Share Button
• Be Careful When Using Hashtags On Tweets
• Facebook Like Box
• Having More Followers Than Following
• Posting Useful Content
• LinkedIn Share Button
• Online Community
• Advice And Tips
• Blog Commenting
• Benefit-oriented Content
• Conduct Polls
• Tell Stories
• Influential Bloggers In Your Niche
• Creating a Personable Image
• Email Subscribe
• Show Some Discretion In Sharing
• Audio And Video
• Think Long Term
• Guest Post
• Answer Simple Questions
• Talking About The Weather
• Social Media Subscribe Buttons
• Tweeting Blog Posts
• Flickr and/or YouTube Groups
• RSS Subscription Button
• The Secret Of Retweets
• Staff Blogs
• Fine-tune Your Strategy
• Blog Updates On Facebook Page
• Social Media Campaign Plan
• Thematic Pictures
• Ask For A Response
• Facebook Page
• Measuring Social Media Metrics
• Live Videos
• Contests And Competitions

Social Bookmark Links

Improve sharing by incorporating social bookmark links to your most important web pages and/or blog posts.

Social Profiles

Build buzz that leads up to the holidays by using your social profiles. People often only start as holidays are happening. Start early and build up the buzz to the holidays in your social profiles.

Good Content

People want to share compelling, inspiring, educational and valuable content. Produce great content which is interesting and it will automatically be shared virally online.

Writing Blog Content

Content is crucial to kickstart a successful social media campaign. Write blog content that is catered for your target audience and what your community wants to know about.

Branding

Use social media to enhance your branding. Design a seasonal branded image to match across all social networks and the company site.

Be consistent

Update your content regularly and consistently. People tend to keep coming back to a site if they know that the site is frequently updated with new content.

Craft Compelling Headlines

When promoting your content on social media networks, craft headlines that interest people such that they want to read the rest of your article.

Evaluation and Measurement

Track and measure social media ROI by analyzing how it performs compared to more established channels of advertising methods. Compare the quality of traffic they drive to your website and the conversion rates.

Metadata and Tagging

Metadata is data which is a description of the characteristics of a piece of information. Tags can be terms or keywords that are assigned to a particular resource. Tagging and incorporating other metadata can help improve searching and measure the spread of information.

Popular Lists

‘List’ posts tend to get passed around online very quickly. An example will be the “Top 50 ways to make money online”.

Combine Social Media with Traditional Marketing

Include social media profile addresses on printed advertising materials like brochures, fliers, newspaper ads, etc.

Retweet Buttons On Blog Posts

Locate and install WordPress plugins that enable you to place a Retweet button on your blog at the top of all your posts.

Community platforms

Build up community platforms like forums, fanpages, groups etc. around real communities of shared interest and keep the conversation going.

Microsite

Build a microsite that encompasses all of your social and overall marketing efforts. This site can contain a hyper-focused campaign as well.

Facebook Share Button

Locate and install WordPress plugins that enable you to place a Facebook share  button on your blog at the top of all posts.

Be Careful When Using Hashtags On Tweets

Studies have found that hashtag-stuffing caused 5% fewer click-throughs.

Facebook Like Box

Add a Facebook ‘like box’ near to the top right side of your blog / website. In this way, people can ‘like’ your Facebook page even while they are on your blog / website.

Having More Followers Than Following

Having more followers than following on your Twitter account enhances your Twitter influence and thus adds to your Twitter account’s SEO potential.

Posting Useful Content

Avoid aggressively pushing your products or services on your social profiles although it may be the holiday season. Rather, post useful content on your social profiles and think about how to help the people on your network to get through the busy holiday season. In this way, people tend to trust you more and like you more hence increasing the chances of them converting to buyers and customers.

LinkedIn Share Button

Locate and install WordPress plugins that enable you to place a LinkedIn share  button on your blog at the top of all posts.

Online Community

Build a substantial online community by asking for feedback, offering prizes and giveaways, and actually saying “thank you” for their interactions, mentions, and contributions of good content.

Advice And Tips

Give advice and tips on your topic’s challenges. You can do this by providing short tips on Twitter (using a branded hashtag). After which stream these tweets into a dedicated Facebook tab, and expand on these tips by creating tutorial videos for YouTube.

Blog Commenting

Make a connection with influential bloggers in your niche by commenting regularly on their blogs and posts.

Benefit-oriented Content

When writing a blog post, share about the problems that your product or service is able to solve. No one actually cares about what is your product or service and their features, they are more interested in what your product or service can do for them.

Conduct Polls

Research by polling people about what are the biggest challenges they face. After which, look at how your own product or service can help them and communicate that to them.

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Tell Stories

Marketing is like storytelling and your customers are just like the characters in the story. Craft content that motivates your customers or readers. Let their actions, wants, and needs drive the story.

Influential Bloggers In Your Niche

Find which bloggers are most influential in your niche and learn how they got their influence through their content and social media efforts. Imitate and implement.

Creating a Personable Image

Post and share photos of your company parties, or your participation in charitable events. This brings the company to a personal and amicable level with your readers and customers. People nowadays value that personal touch.

Email Subscribe

Make usability of your website easy for people. For example, simplify the process it takes for someone to subscribe to your updates via email. You can use an autoresponder account like: http://www.aweber.com

Show Some Discretion In Sharing

Being personal draws people to you but there is a need to show some discretion when doing so. Always stay professional and positive in the portrayal of your online social profiles. Avoid depressing tweets, vague tweets, humblebrag tweets etc.

Audio And Video

Create a short series of audio podcasts or video podcasts as content marketing.

Think Long Term

Create content for the long term and envision keywords with next year in mind. This is so that your subject can enjoy ‘longevity’ with your readers.

Guest Post

Write to influential bloggers in your niche and request to do a guest post on their blogs. Craft an agreement that encompasses them to provide a link back to your blog.

Answer Simple Questions

Think about these questions: Who am I speaking to? What do they want from me online? And cater your content accordingly.

Talking About The Weather

People like to talk about the weather where they are at. So, pay attention to the weather where your customers are located and sensitively consider this when posting content.

Social Media Subscribe Buttons

Place social media subscribe buttons such as Facebook, Twitter, LinkedIn etc. in a visible place on your website / blog so that readers can follow you on your social media networks.

Tweeting Blog Posts

When you publish a new blog post on your website or blog, post several tweets of that post and track the conversions of different times and keywords you use. In this way, you can evaluate what times of the day, which keywords are optimized for conversions. (Note: Please take note to include tweets that are of value and non-promotional in between these blog post tweets.)

Flickr and/or YouTube Groups

 Build media for your events by experimenting with Flickr and/or Youtube.

RSS Subscription Button

RSS feeds is a powerful medium to push your new blog posts to people in their ‘Google Reader’ accounts or other reader accounts. Hence, provide a subscription button via RSS so people know that your blog or website is updated and new contents are published.

The Secret Of Retweets

Tweets referring to the author himself or herself have been shown to get fewer retweets than other information. Hence, share more relevant and good information that is not about yourself. Retweets drive traffic to your blog posts and can boost SEO. Start generating quality content on Twitter that helps you connect you with more followers.

Staff Blogs

Get your staff to start personal blogs on their personal interests. This is so that they can have a feel of what it would be like to promote, drive traffic to a particular website, etc.

Fine-tune Your Strategy

Test out different techniques on different social networks and determine what type of content your readers are responding to.

Blog Updates On Facebook Page

Once you have published new blog posts to your blog, update it to your Facebook ‘Page’. There are programs that do that for you automatically, ie. Networked blogs.

Social Media Campaign Plan

Plan out an integrated social media promotion project that incorporates blogging, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product or service.

Thematic Pictures

Post interesting and cute pictures that revolve around a theme and share it on social networks such as Twitter, Facebook etc. For example, Halloween theme – Pets in Halloween costumes.

Ask For A Response

After posting cute thematic pictures on your social network, start a conversation with your followers by asking them questions relating to the theme. For example, what their best Halloween costume was as a child, and ask them to share a photo as well.

Facebook Page

Share content and links on your Facebook page that will make your fans want to share and like your updates.

Measuring Social Media Metrics

Take a step back and think about why you are tweeting this information, or why you have a Facebook Page. Is it because you want sales? Then measure conversion rates. Is it for market research?

Live Videos

Conduct live interviews, online talk shows and etc. with uStream.tv and Mogulus, or Qik on a cell phone. Such sessions become viral very fast.

Contests And Competitions

Create competitions or contests on social media networks such as Twitter, Facebook etc. to conjure up buzz surrounding your company products or services.

Final Thoughts

No final thought

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Choosing the right images, videos and links to use for your social media campaign is a critical part of making your marketing effort successful. The more useful and high quality content you have, the more likely it is that someone will want to follow you, like you and share your posts with their friends.

What You’ll Learn:

• Use only high quality media content. Do not settle for mediocre quality
• Instead of uploading videos to the actual social media account, consider using links instead
• Choose multimedia designs that suit your targeted market niche
• Always check for possible mistakes before uploading so as to maintain credibility
• Know the upload limitations of your social media of choice
• Remove oldest multimedia uploads to free up your upload limit
• Know which uploads should never be removed to matter what
• HD quality is good but do not always use it
• The dimension of photographs does not always have to be big in order to be high quality

Use only high quality media content. Do not settle for mediocre quality.

The quality of the media content you upload will have a huge impact on your company’s image. Make sure that you only use high quality ones.

Instead of uploading videos to the actual social media account, consider using links instead.

Some social media sites limit how many megabytes of file you can upload. So instead of uploading a video to the blog site, consider uploading them to Youtube first and link the Youtube URL to your blog site.

Choose multimedia designs that suit your targeted market niche.

The design scheme of the multimedia contents you upload should match the nature of your business.

Always check for possible mistakes before uploading so as to maintain credibility.

Especially if you hired people to make the video or graphics for you, it will be necessary that you check it for errors first before you upload it.

Know the upload limitations of your social media of choice.

Facebook for example limits how many megabytes of file you can upload. Know these limits so you can plan how many multimedia files you can use to improve the look of your page.

Remove oldest multimedia uploads to free up your upload limit.

If you ran out of storage space and you need to upload a new file, perhaps there are some previously uploaded media files that are no longer needed and may already be deleted.

Know which uploads should never be removed to matter what.

Not all multimedia you previously uploaded may be removed. Some need to stay for your subscribers to see. For example, if you uploaded a video that features the product specs of your main product, you should probably keep that video file for new subscribers to see.

HD quality is good but do not always use it.

Your subscribers will appreciate an HD quality video upload. But it will take a lot of space. Even if you use Youtube, an HD file will take longer to load on slower connections.

The dimension of photographs does not always have to be big in order to be high quality.

There is this connotation that the higher the pixels, the better the quality and clarity. But it is not always the case. It all depends on the editing. A 640×480 photo may look clearer than a 1024×720 photo.

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Final Thoughts

The most important takeaway here is that affiliate marketing is a long-term investment. You won’t be making big money right away. If you’re looking for a quick buck, affiliate marketing is not the answer.

Affiliate marketing requires work to succeed. Not necessarily hard work, but a dedication to making your site thrive. After all, it’s not impossible to make affiliate sales—it’s just not easy. However, if you put in the effort, it will pay off eventually.

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The best way to keep your followers engaged with your social media is by posting relevant and timely content. It’s always a good idea to interact with your followers too. It’s not enough to just throw out content; it’s equally important to listen to what people are saying and responding in an appropriate way. If you’re looking to increase your social media following, try checking out the tips and tricks below:

What You’ll Learn:

• Keep your pages looking beautiful and/or professional.
• Sport a page design that corresponds to the nature of your company.
• Regularly post new comments and news.
• Always respond to questions if possible. Avoid ignoring your subscribers.
• Do not always use just words. You can use multimedia once in a while.
• Try sporting several design schemes from time to time.
• Just a logo is not enough. Try uploading more photos related to your company.
• Always upload photos of recent events that involved your company.
• Do poll questions once in a while. Keep it exciting.
• Post updates about new promos that your company offers.  

Keep your pages looking beautiful and/or professional.

You may need to hire people to do this for you. This is important because if your social media profile looks shabby, people will probably not have a very good impression of your company.

Sport a page design that corresponds to the nature of your company.

You cannot just decide on what design to use based on your personal taste. Instead, it needs to be based on the nature of your services/products. For example, if your products are for children, your page should look fun and colorful.

Regularly post new comments and news.

If you do not post regularly, your subscribers will think that your company is not active and is slacking off. To avoid this, you need to post news and comments regularly.

Always respond to questions if possible. Avoid ignoring your subscribers.

People will certainly ask questions. You should provide a response if you can. This is one way to show hospitality and people will appreciate it.

Do not always use just words. You can use multimedia once in a while.

If all your announcements are just words and sentences, it will soon get boring no matter how interesting your posts are. So once in a while, try to convey what you want to say through videos, images, and presentations.

Try sporting several design schemes from time to time.

One design theme throughout the year is too boring. It will also give people the impression that you lack resources, so try sporting a new look for your page from time to time. One good tip is to follow the changes of season (summer look, winter look) or you can also follow the coming of holidays (Christmas look, Halloween look).

Just a logo is not enough. Try uploading more photos related to your company.

Some companies only upload their company logo. This is boring. You should post more photos about your company.

Always upload photos of recent events that involved your company.

If your company recently hosted or attended an event, you should post photographs of it. This way, people will see that your company is active.

Do poll questions once in a while. Keep it exciting.

Studies show that people like answering quick poll questions on social media sites. Try doing it once in a while to entertain your subscribers. But keep it related to your business. For example, if you are in the fashion industry, maybe you can make a poll of which among a list of artists is more fashionable in their opinion.

Post updates about new promos that your company offers.

Your social media profile is one good channel to announce promos and events that your company hosts. Also, it will keep your subscribers checking your profile.

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Final Thoughts

Kulang to

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Social media sites like Facebook and Twitter are the new trend of the internet. It opened new possibilities to communication and it improved the way people connect and share. Think of it as an online ground where people can meet and interact electronically. 

But as you know, business thrives where people thrives. And having realized the large number of people that login to social media sites on a daily basis, internet marketers found a new marketing channel for their online businesses.  

Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche. 

However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly. In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise. 

So to help you avoid the pitfalls of social media marketing, we made a list of 200 tips that will guide you to the proper use of social media sites. So read on and learn how you can turn social media sites into an effective marketing tool.

What You’ll Learn:

• Tips on choosing which social media site to use
  ◦ Choose a social media site that is popular in your area.
  ◦ Consider using multiple social media sites.
• Tips on getting started with a social media site
  ◦ Make a draft plan of the contents first. 
  ◦ Come up with an editorial calendar.
  ◦ Know your target market niche.
  ◦ Check for a possibly existing account with a similar name.
  ◦ Try using checkusernames.com to create a unique moniker.
  ◦ Know how to lure in the people in your target market niche.
  ◦ Ready high quality graphics and Photoshop edited photos. 
  ◦ Ready high quality short articles, comments, posts.
  ◦ Make sure that you have the resources to regularly maintain a social media account. 
  ◦ Check to see if having a social media account will really be of help to your company or if it will just be a liability.
  ◦ Know the dangers and risks of having a social media account and see if it is worth it.

Tips on getting started with a social media site

1. Make a draft plan of the contents first.

Getting started without a plan can lead to a messy start. This will not be good for your company image. So before you make your social media account available, make sure that you planned for its contents and design first.

2. Come up with an editorial calendar.

You may have plenty of things you want to share and say. But if you post all of them at the same time, people will get confused. Also, you will quickly run out of things to share in the future. So make a timeline and plan which things you want to post first and which ones should follow in a chronological order.

3. Know your target market niche.

There are plenty of people that join social media sites. However, you do not really want to reach all of them. You need to focus on a group of people which are ‘potential customers’. Know who they are.

4. Check for a possibly existing account with a similar name.

You do not want people to confuse you for another organization, group, or individual. You do not know how these other accounts are behaving and anything they do might have implications on your company’s image.

5. Try using checkusernames.com to create a unique moniker.

If you found out that there are already existing accounts with a similar name or a mockingly similar name, you can go to checkusernames.com to help you come up with an alternative.

6. Know how to lure in the people in your target market niche.

Do you already have a clear vision of who your target market niche is? The next thing you need to figure out is how you can lure them in. You need to do research on the things that interest them. For example, if your products are cosmetics and your target market niche are women, then perhaps some video content about makeup tricks will lure them in.

7. Ready high quality graphics and Photoshop edited photos.

Sometimes, it is not the content but the appearance. What really draws some people into a social media profile is the looks of it. You can make your profile page look more attractive by using pictures, photographs, and images.

8. Ready high quality short articles, comments, posts.

After luring them in with flamboyant graphics and attractive page design, your people will start looking for content. If they find nothing, they will leave. For some juicy content, you can hire people to write short articles, comments, and posts.

9. Make sure that you have the resources to regularly maintain a social media account.

Yes, it is free to sign up to Facebook and Twitter. But you will need to hire graphics artists, video editors, content writers, and maintenance crew. And if you need to advertise, you will probably need to pay these social media sites. Make sure that you have a budget for it.

10. Check to see if having a social media account will really be of help to your company or if it will just be a liability.

There are a lot of benefits in having a social media account for your company. But there are also dangers. You need to analyze if you can take these risks head on.

11. Know the dangers and risks of having a social media account and see if it is worth it.

Having social media accounts can open your life to a whole new set of vulnerabilities. Your pictures, name, location, family, and friends can be used to create a profile that could compromise your safety and privacy. Social media sites have many benefits, but also have many dangers which you should recognize before signing up.

Tips on choosing which social media site to use

1. Choose a social media site that is popular in your area.

Of course, you want people to view your social media site, especially your target market niche. However, there are social media sites that are popular in some countries but not in others.  

For instance, it appears that Facebook is more widely used in Asian countries while Western countries are more likely to be active on Twitter.

2. Consider using multiple social media sites.

If you live in a place wherein there are several social media sites that are in use, perhaps you can sign up an account on all those social media sites. This way, you will be able to reach more people.

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Final Thoughts

Understanding the advantages social media sites can offer is indeed essential. But there are those people in the world who might be hesitant or unsure when it comes to using them as a marketing avenue for their business. But the thing is, being hesitant about it only means that you have not explored proper ways of utilizing it for business promotional purposes yet.

Social media sites are here to stay. They’re not just a fad or a flash in the pan; the technology is here to stay, and marketers will always find new ways to market their products. So the answer is yes – businesses can use social media sites to reach their audience. Businesses follow their target market, whether it’s Twitter or Facebook, because that’s how they gain customers. This holds true for online as well as offline businesses.

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