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50 Ways To Grow Your Business With Social Media

No intro

What You’ll Learn:

  • Social Bookmark Links
  • Social Profiles
  • Good Content
  • Writing Blog Content
  • Branding
  • Be consistent
  • Craft Compelling Headlines
  • Evaluation and Measurement
  • Metadata and Tagging
  • Popular Lists
  • Combine Social Media with Traditional Marketing
  • Retweet Buttons On Blog Posts
  • Community platforms
  • Microsite
  • Facebook Share Button
  • Be Careful When Using Hashtags On Tweets
  • Facebook Like Box
  • Having More Followers Than Following
  • Posting Useful Content
  • LinkedIn Share Button
  • Online Community
  • Advice And Tips
  • Blog Commenting
  • Benefit-oriented Content
  • Conduct Polls
  • Tell Stories
  • Influential Bloggers In Your Niche
  • Creating a Personable Image
  • Email Subscribe
  • Show Some Discretion In Sharing
  • Audio And Video
  • Think Long Term
  • Guest Post
  • Answer Simple Questions
  • Talking About The Weather
  • Social Media Subscribe Buttons
  • Tweeting Blog Posts
  • Flickr and/or YouTube Groups
  • RSS Subscription Button
  • The Secret Of Retweets
  • Staff Blogs
  • Fine-tune Your Strategy
  • Blog Updates On Facebook Page
  • Social Media Campaign Plan
  • Thematic Pictures
  • Ask For A Response
  • Facebook Page
  • Measuring Social Media Metrics
  • Live Videos
  • Contests And Competitions

Social Bookmark Links

Improve sharing by incorporating social bookmark links to your most important web pages and/or blog posts.

Social Profiles

Build buzz that leads up to the holidays by using your social profiles. People often only start as holidays are happening. Start early and build up the buzz to the holidays in your social profiles.

Good Content

People want to share compelling, inspiring, educational and valuable content. Produce great content which is interesting and it will automatically be shared virally online.

Writing Blog Content

Content is crucial to kickstart a successful social media campaign. Write blog content that is catered for your target audience and what your community wants to know about.

Branding

Use social media to enhance your branding. Design a seasonal branded image to match across all social networks and the company site.

Be consistent

Update your content regularly and consistently. People tend to keep coming back to a site if they know that the site is frequently updated with new content.

Craft Compelling Headlines

When promoting your content on social media networks, craft headlines that interest people such that they want to read the rest of your article.

Evaluation and Measurement

Track and measure social media ROI by analyzing how it performs compared to more established channels of advertising methods. Compare the quality of traffic they drive to your website and the conversion rates.

Metadata and Tagging

Metadata is data which is a description of the characteristics of a piece of information. Tags can be terms or keywords that are assigned to a particular resource. Tagging and incorporating other metadata can help improve searching and measure the spread of information.

Popular Lists

‘List’ posts tend to get passed around online very quickly. An example will be the “Top 50 ways to make money online”.

Combine Social Media with Traditional Marketing

Include social media profile addresses on printed advertising materials like brochures, fliers, newspaper ads, etc.

Retweet Buttons On Blog Posts

Locate and install WordPress plugins that enable you to place a Retweet button on your blog at the top of all your posts.

Community platforms

Build up community platforms like forums, fanpages, groups etc. around real communities of shared interest and keep the conversation going.

Microsite

Build a microsite that encompasses all of your social and overall marketing efforts. This site can contain a hyper-focused campaign as well.

Facebook Share Button

Locate and install WordPress plugins that enable you to place a Facebook share  button on your blog at the top of all posts.

Be Careful When Using Hashtags On Tweets

Studies have found that hashtag-stuffing caused 5% fewer click-throughs.

Facebook Like Box

Add a Facebook ‘like box’ near to the top right side of your blog / website. In this way, people can ‘like’ your Facebook page even while they are on your blog / website.

Having More Followers Than Following

Having more followers than following on your Twitter account enhances your Twitter influence and thus adds to your Twitter account’s SEO potential.

Posting Useful Content

Avoid aggressively pushing your products or services on your social profiles although it may be the holiday season. Rather, post useful content on your social profiles and think about how to help the people on your network to get through the busy holiday season. In this way, people tend to trust you more and like you more hence increasing the chances of them converting to buyers and customers.

LinkedIn Share Button

Locate and install WordPress plugins that enable you to place a LinkedIn share  button on your blog at the top of all posts.

Online Community

Build a substantial online community by asking for feedback, offering prizes and giveaways, and actually saying “thank you” for their interactions, mentions, and contributions of good content.

Advice And Tips

Give advice and tips on your topic’s challenges. You can do this by providing short tips on Twitter (using a branded hashtag). After which stream these tweets into a dedicated Facebook tab, and expand on these tips by creating tutorial videos for YouTube.

Blog Commenting

Make a connection with influential bloggers in your niche by commenting regularly on their blogs and posts.

Benefit-oriented Content

When writing a blog post, share about the problems that your product or service is able to solve. No one actually cares about what is your product or service and their features, they are more interested in what your product or service can do for them.

Conduct Polls

Research by polling people about what are the biggest challenges they face. After which, look at how your own product or service can help them and communicate that to them.

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Tell Stories

Marketing is like storytelling and your customers are just like the characters in the story. Craft content that motivates your customers or readers. Let their actions, wants, and needs drive the story.

Influential Bloggers In Your Niche

Find which bloggers are most influential in your niche and learn how they got their influence through their content and social media efforts. Imitate and implement.

Creating a Personable Image

Post and share photos of your company parties, or your participation in charitable events. This brings the company to a personal and amicable level with your readers and customers. People nowadays value that personal touch.

Email Subscribe

Make usability of your website easy for people. For example, simplify the process it takes for someone to subscribe to your updates via email. You can use an autoresponder account like: http://www.aweber.com

Show Some Discretion In Sharing

Being personal draws people to you but there is a need to show some discretion when doing so. Always stay professional and positive in the portrayal of your online social profiles. Avoid depressing tweets, vague tweets, humblebrag tweets etc.

Audio And Video

Create a short series of audio podcasts or video podcasts as content marketing.

Think Long Term

Create content for the long term and envision keywords with next year in mind. This is so that your subject can enjoy ‘longevity’ with your readers.

Guest Post

Write to influential bloggers in your niche and request to do a guest post on their blogs. Craft an agreement that encompasses them to provide a link back to your blog.

Answer Simple Questions

Think about these questions: Who am I speaking to? What do they want from me online? And cater your content accordingly.

Talking About The Weather

People like to talk about the weather where they are at. So, pay attention to the weather where your customers are located and sensitively consider this when posting content.

Social Media Subscribe Buttons

Place social media subscribe buttons such as Facebook, Twitter, LinkedIn etc. in a visible place on your website / blog so that readers can follow you on your social media networks.

Tweeting Blog Posts

When you publish a new blog post on your website or blog, post several tweets of that post and track the conversions of different times and keywords you use. In this way, you can evaluate what times of the day, which keywords are optimized for conversions. (Note: Please take note to include tweets that are of value and non-promotional in between these blog post tweets.)

Flickr and/or YouTube Groups

 Build media for your events by experimenting with Flickr and/or Youtube.

RSS Subscription Button

RSS feeds is a powerful medium to push your new blog posts to people in their ‘Google Reader’ accounts or other reader accounts. Hence, provide a subscription button via RSS so people know that your blog or website is updated and new contents are published.

The Secret Of Retweets

Tweets referring to the author himself or herself have been shown to get fewer retweets than other information. Hence, share more relevant and good information that is not about yourself. Retweets drive traffic to your blog posts and can boost SEO. Start generating quality content on Twitter that helps you connect you with more followers.

Staff Blogs

Get your staff to start personal blogs on their personal interests. This is so that they can have a feel of what it would be like to promote, drive traffic to a particular website, etc.

Fine-tune Your Strategy

Test out different techniques on different social networks and determine what type of content your readers are responding to.

Blog Updates On Facebook Page

Once you have published new blog posts to your blog, update it to your Facebook ‘Page’. There are programs that do that for you automatically, ie. Networked blogs.

Social Media Campaign Plan

Plan out an integrated social media promotion project that incorporates blogging, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product or service.

Thematic Pictures

Post interesting and cute pictures that revolve around a theme and share it on social networks such as Twitter, Facebook etc. For example, Halloween theme – Pets in Halloween costumes.

Ask For A Response

After posting cute thematic pictures on your social network, start a conversation with your followers by asking them questions relating to the theme. For example, what their best Halloween costume was as a child, and ask them to share a photo as well.

Facebook Page

Share content and links on your Facebook page that will make your fans want to share and like your updates.

Measuring Social Media Metrics

Take a step back and think about why you are tweeting this information, or why you have a Facebook Page. Is it because you want sales? Then measure conversion rates. Is it for market research?

Live Videos

Conduct live interviews, online talk shows and etc. with uStream.tv and Mogulus, or Qik on a cell phone. Such sessions become viral very fast.

Contests And Competitions

Create competitions or contests on social media networks such as Twitter, Facebook etc. to conjure up buzz surrounding your company products or services.

Final Thoughts

No final thought

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Tips On Using Multimedia Content

Choosing the right images, videos and links to use for your social media campaign is a critical part of making your marketing effort successful. The more useful and high quality content you have, the more likely it is that someone will want to follow you, like you and share your posts with their friends.

What You’ll Learn:

  • Use only high quality media content. Do not settle for mediocre quality
  • Instead of uploading videos to the actual social media account, consider using links instead
  • Choose multimedia designs that suit your targeted market niche
  • Always check for possible mistakes before uploading so as to maintain credibility
  • Know the upload limitations of your social media of choice
  • Remove oldest multimedia uploads to free up your upload limit
  • Know which uploads should never be removed to matter what
  • HD quality is good but do not always use it
  • The dimension of photographs does not always have to be big in order to be high quality

Use only high quality media content. Do not settle for mediocre quality.

The quality of the media content you upload will have a huge impact on your company’s image. Make sure that you only use high quality ones.

Instead of uploading videos to the actual social media account, consider using links instead.

Some social media sites limit how many megabytes of file you can upload. So instead of uploading a video to the blog site, consider uploading them to Youtube first and link the Youtube URL to your blog site.

Choose multimedia designs that suit your targeted market niche.

The design scheme of the multimedia contents you upload should match the nature of your business.

Always check for possible mistakes before uploading so as to maintain credibility.

Especially if you hired people to make the video or graphics for you, it will be necessary that you check it for errors first before you upload it.

Know the upload limitations of your social media of choice.

Facebook for example limits how many megabytes of file you can upload. Know these limits so you can plan how many multimedia files you can use to improve the look of your page.

Remove oldest multimedia uploads to free up your upload limit.

If you ran out of storage space and you need to upload a new file, perhaps there are some previously uploaded media files that are no longer needed and may already be deleted.

Know which uploads should never be removed to matter what.

Not all multimedia you previously uploaded may be removed. Some need to stay for your subscribers to see. For example, if you uploaded a video that features the product specs of your main product, you should probably keep that video file for new subscribers to see.

HD quality is good but do not always use it.

Your subscribers will appreciate an HD quality video upload. But it will take a lot of space. Even if you use Youtube, an HD file will take longer to load on slower connections.

The dimension of photographs does not always have to be big in order to be high quality.

There is this connotation that the higher the pixels, the better the quality and clarity. But it is not always the case. It all depends on the editing. A 640×480 photo may look clearer than a 1024×720 photo.

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Final Thoughts

The most important takeaway here is that affiliate marketing is a long-term investment. You won’t be making big money right away. If you’re looking for a quick buck, affiliate marketing is not the answer.

Affiliate marketing requires work to succeed. Not necessarily hard work, but a dedication to making your site thrive. After all, it’s not impossible to make affiliate sales—it’s just not easy. However, if you put in the effort, it will pay off eventually.

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Tips On Keeping Subscribers Glued To Your Account

The best way to keep your followers engaged with your social media is by posting relevant and timely content. It’s always a good idea to interact with your followers too. It’s not enough to just throw out content; it’s equally important to listen to what people are saying and responding in an appropriate way. If you’re looking to increase your social media following, try checking out the tips and tricks below:

What You’ll Learn:

  • Keep your pages looking beautiful and/or professional.
  • Sport a page design that corresponds to the nature of your company.
  • Regularly post new comments and news.
  • Always respond to questions if possible. Avoid ignoring your subscribers.
  • Do not always use just words. You can use multimedia once in a while.
  • Try sporting several design schemes from time to time.
  • Just a logo is not enough. Try uploading more photos related to your company.
  • Always upload photos of recent events that involved your company.
  • Do poll questions once in a while. Keep it exciting.
  • Post updates about new promos that your company offers.  

Keep your pages looking beautiful and/or professional.

You may need to hire people to do this for you. This is important because if your social media profile looks shabby, people will probably not have a very good impression of your company.

Sport a page design that corresponds to the nature of your company.

You cannot just decide on what design to use based on your personal taste. Instead, it needs to be based on the nature of your services/products. For example, if your products are for children, your page should look fun and colorful.

Regularly post new comments and news.

If you do not post regularly, your subscribers will think that your company is not active and is slacking off. To avoid this, you need to post news and comments regularly.

Always respond to questions if possible. Avoid ignoring your subscribers.

People will certainly ask questions. You should provide a response if you can. This is one way to show hospitality and people will appreciate it.

Do not always use just words. You can use multimedia once in a while.

If all your announcements are just words and sentences, it will soon get boring no matter how interesting your posts are. So once in a while, try to convey what you want to say through videos, images, and presentations.

Try sporting several design schemes from time to time.

One design theme throughout the year is too boring. It will also give people the impression that you lack resources, so try sporting a new look for your page from time to time. One good tip is to follow the changes of season (summer look, winter look) or you can also follow the coming of holidays (Christmas look, Halloween look).

Just a logo is not enough. Try uploading more photos related to your company.

Some companies only upload their company logo. This is boring. You should post more photos about your company.

Always upload photos of recent events that involved your company.

If your company recently hosted or attended an event, you should post photographs of it. This way, people will see that your company is active.

Do poll questions once in a while. Keep it exciting.

Studies show that people like answering quick poll questions on social media sites. Try doing it once in a while to entertain your subscribers. But keep it related to your business. For example, if you are in the fashion industry, maybe you can make a poll of which among a list of artists is more fashionable in their opinion.

Post updates about new promos that your company offers.

Your social media profile is one good channel to announce promos and events that your company hosts. Also, it will keep your subscribers checking your profile.

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Final Thoughts

Kulang to

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Tips On Getting Started With Social Media

Social media sites like Facebook and Twitter are the new trend of the internet. It opened new possibilities to communication and it improved the way people connect and share. Think of it as an online ground where people can meet and interact electronically. 

But as you know, business thrives where people thrives. And having realized the large number of people that login to social media sites on a daily basis, internet marketers found a new marketing channel for their online businesses.  

Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche. 

However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly. In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise. 

So to help you avoid the pitfalls of social media marketing, we made a list of 200 tips that will guide you to the proper use of social media sites. So read on and learn how you can turn social media sites into an effective marketing tool.

What You’ll Learn:

  • Tips on choosing which social media site to use
    ◦ Choose a social media site that is popular in your area.
    ◦ Consider using multiple social media sites.
  • Tips on getting started with a social media site
    ◦ Make a draft plan of the contents first. 
    ◦ Come up with an editorial calendar.
    ◦ Know your target market niche.
    ◦ Check for a possibly existing account with a similar name.
    ◦ Try using checkusernames.com to create a unique moniker.
    ◦ Know how to lure in the people in your target market niche.
    ◦ Ready high quality graphics and Photoshop edited photos. 
    ◦ Ready high quality short articles, comments, posts.
    ◦ Make sure that you have the resources to regularly maintain a social media account. 
    ◦ Check to see if having a social media account will really be of help to your company or if it will just be a liability.
    ◦ Know the dangers and risks of having a social media account and see if it is worth it.

Tips on getting started with a social media site

1. Make a draft plan of the contents first.

Getting started without a plan can lead to a messy start. This will not be good for your company image. So before you make your social media account available, make sure that you planned for its contents and design first.

2. Come up with an editorial calendar.

You may have plenty of things you want to share and say. But if you post all of them at the same time, people will get confused. Also, you will quickly run out of things to share in the future. So make a timeline and plan which things you want to post first and which ones should follow in a chronological order.

3. Know your target market niche.

There are plenty of people that join social media sites. However, you do not really want to reach all of them. You need to focus on a group of people which are ‘potential customers’. Know who they are.

4. Check for a possibly existing account with a similar name.

You do not want people to confuse you for another organization, group, or individual. You do not know how these other accounts are behaving and anything they do might have implications on your company’s image.

5. Try using checkusernames.com to create a unique moniker.

If you found out that there are already existing accounts with a similar name or a mockingly similar name, you can go to checkusernames.com to help you come up with an alternative.

6. Know how to lure in the people in your target market niche.

Do you already have a clear vision of who your target market niche is? The next thing you need to figure out is how you can lure them in. You need to do research on the things that interest them. For example, if your products are cosmetics and your target market niche are women, then perhaps some video content about makeup tricks will lure them in.

7. Ready high quality graphics and Photoshop edited photos.

Sometimes, it is not the content but the appearance. What really draws some people into a social media profile is the looks of it. You can make your profile page look more attractive by using pictures, photographs, and images.

8. Ready high quality short articles, comments, posts.

After luring them in with flamboyant graphics and attractive page design, your people will start looking for content. If they find nothing, they will leave. For some juicy content, you can hire people to write short articles, comments, and posts.

9. Make sure that you have the resources to regularly maintain a social media account.

Yes, it is free to sign up to Facebook and Twitter. But you will need to hire graphics artists, video editors, content writers, and maintenance crew. And if you need to advertise, you will probably need to pay these social media sites. Make sure that you have a budget for it.

10. Check to see if having a social media account will really be of help to your company or if it will just be a liability.

There are a lot of benefits in having a social media account for your company. But there are also dangers. You need to analyze if you can take these risks head on.

11. Know the dangers and risks of having a social media account and see if it is worth it.

Having social media accounts can open your life to a whole new set of vulnerabilities. Your pictures, name, location, family, and friends can be used to create a profile that could compromise your safety and privacy. Social media sites have many benefits, but also have many dangers which you should recognize before signing up.

Tips on choosing which social media site to use

1. Choose a social media site that is popular in your area.

Of course, you want people to view your social media site, especially your target market niche. However, there are social media sites that are popular in some countries but not in others.  

For instance, it appears that Facebook is more widely used in Asian countries while Western countries are more likely to be active on Twitter.

2. Consider using multiple social media sites.

If you live in a place wherein there are several social media sites that are in use, perhaps you can sign up an account on all those social media sites. This way, you will be able to reach more people.

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Final Thoughts

Understanding the advantages social media sites can offer is indeed essential. But there are those people in the world who might be hesitant or unsure when it comes to using them as a marketing avenue for their business. But the thing is, being hesitant about it only means that you have not explored proper ways of utilizing it for business promotional purposes yet.

Social media sites are here to stay. They’re not just a fad or a flash in the pan; the technology is here to stay, and marketers will always find new ways to market their products. So the answer is yes – businesses can use social media sites to reach their audience. Businesses follow their target market, whether it’s Twitter or Facebook, because that’s how they gain customers. This holds true for online as well as offline businesses.

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The Secrets of Getting Traffic For Just Ten Bucks a Day

Everyone knows that paid traffic is the easiest, most reliable traffic. Other sources take a lot of time or effort, and many people eventually give up entirely because they don’t see results for weeks or months.

For example, using only free methods, it may take months or even years to build enough authority on a new blog to rank well in Google.

Or it might take weeks or months to build a decent following on Pinterest, Twitter, Instagram, or Facebook without spending money. Plus, it takes a lot of time to do so.

Fortunately, paid traffic doesn’t have to cost a fortune. In this guide, you’re going to learn how to use inexpensive Facebook ads to drive traffic to your offers and build your list with as little as $10 per day spent!

Where else can you begin building a real foundation for a business with only ten bucks a day?

Just ten dollars a day… which many of us spend on coffee and lunch, anyway, can help you build a platform you can use to market products for a very long time!

Let’s begin.

What You’ll Learn:

  • Three Types of Traffic
    ◦ Strangers
    ◦ Friends
    ◦ Fans
  • Advertising to Strangers
    ◦ Setting Up a Stranger Ad
  • Advertising to Friends
  • Advertising to Fans

Three Types of Traffic

There are three main types of traffic we’re going to discuss for the purposes of this guide:

  1. Strangers
  2. Friends
  3. Fans


Strangers

Strangers are people you’ve never met, and who have no idea who you are or what you do. These people are not likely to buy anything from you, so marketing paid offers to them is typically a waste of your money.

Friends

Friends are people who you’ve met, and they have gotten to know you a little bit, but they aren’t yet ready to trust you fully. You can market low price offers to them, or get them onto your email list, but it’s still a waste of money to use paid advertising to sell high-dollar products to them.

Fans

Fans are people who know you and your products very well. They like you. They trust you. They’re willing to buy products you promote, even at higher prices. They may even be willing to promote your content for you by sharing it on Facebook and other platforms.

It’s important to know these three traffic types, because the methods you use and the budgets you set will be based on the type of traffic you’re targeting.

Before you get started, you might want to use the Power Editor, which only works in Chrome. (If you don’t have Chrome, download it. It’s available for all major operating systems, and it’s free.)

You can find the Power Editor here:

https://www.facebook.com/ads/manage/powereditor

You certainly don’t have to use Power Editor, but it will allow you to have a lot more words in your Facebook ads than if you use the standard ad creation tool in Facebook.

These two tools are VERY similar in terms of how they’re used, so I’ll be giving instructions for the regular editor. Remember, they’re very similar except for the fact that you can add more text to your ad with the Power Editor.

Advertising to Strangers

Budget: $6 Per Day

Strangers are people who have never heard of you, or might have heard of you but don’t remember you at all. These people aren’t likely to buy anything from you, and might not even be willing to join your email list.

Because strangers aren’t likely to take action, it’s best to provide them with significant value in order to gain some trust. If you give them good content for free, they will start to trust you a bit.

For this reason, you should never use paid traffic to advertise paid products to strangers. They’re not likely to buy anything, and you’ll just end up spending money with little to no return on your investment.

In fact, this is the biggest reason people quickly give up on paid traffic. They target cold leads—people who have never heard of them—and try to sell them products right off the bat.

Paid traffic can certainly work if you use it correctly, which means warming up cold leads in order to turn them into buyers—eventually. Not right away. They’re not likely to buy anything from you for a while, but this is a long-term game, not a get-rich-quick scheme. You want to build a real business, not just make a few bucks, right?

So… if strangers aren’t going to buy anything from you, what are they good for? Well, for the same reason everyone you know now was a stranger at one point. Even your parents were strangers until you grew to know them while you were growing up.

Strangers are just friends you haven’t met yet. That’s as true in marketing as it is in the rest of life. If you treat a stranger right, that person can turn into a friend. Later, they may even become very good friends. The same thing is true in marketing. If you treat someone right, and you provide them with enough reasons to trust you, they’ll begin to trust you.

Setting Up a Stranger Ad

The first thing you’ll want to do is log into your Facebook account and visit the ad creation manager. For stranger targeting, you’ll want to select “Send people to your website”.

Next, enter the URL you want to send traffic to. This could be your blog, a squeeze page, etc.

When you’ve entered your URL, it will tell you that you can set up a pixel for tracking. Be sure you do this! This will be absolutely vital when you move onto marketing to friends and fans later! (Just follow the instructions Facebook gives you for setting up your tracking pixel.)

On the next page, you’ll set your budget. When targeting strangers with interests, you’ll set your budget at $6 per day.

Next, you’ll need to enter your targeting information. You won’t be able to set up a custom audience until you have an audience to use, so for now you’ll just be targeting by interest.

When you’re targeting strangers, the only way to do so on Facebook is via interest targeting. You’ll need to target based on specific interests people add to their Facebook profile.

Let’s say you want to build a list of people who want to lose weight. You could target interests such as:

  • Weight Watchers
  • Atkins Diet
  • Overeaters Anonymous

It can be tricky to find the right interests to target, but you’ll want to spend some time on this, because it’s one of the most important elements of this method.

You’ll want to target a fairly specific audience, but not so much so that you don’t get much traffic. Your market should have a potential reach of approximately 500,000 to 1,000,000 people.

The best way to ensure you’re targeting the right interests is to make sure you’re targeting interests that prove people are truly interested in a particular market. For example, a lot of people might put the “cooking” interest on their Facebook page, but not all of those people would have a strong interest in it. Many of those people might just be casual hobbyists.

But let’s say you’re targeting chefs. The “cooking” interest is too broad. Instead, you’d want to target things that would mostly (or only) be of interest to chefs. For example, you could target some of the high-end knife brands that appeal to chefs, or you could target some of the most popular culinary schools.

In the bid amount section, you can either allow Facebook to set the price you pay, which could lead to nasty surprises if your ad doesn’t perform well. Instead, you can set the bid amount to “Manual”, and enter the price you’d like to pay. (About 5-6 cents over the suggestion is ideal.)

As you can see in the previous image, the suggested bid was $0.12, and I’ve written in $0.18.

Note: If you don’t see custom bidding options, there’s a section you can expand at the bottom of the ad creation page that says “Show Advanced Options.” Expand this, and you’ll see the new options.

Finally, you need to go to the next section to create your ad. You’ll need to include an eye-catching image (which must be less than 20% text to meet Facebook’s latest standards) and some text. You won’t be able to include a lot of text unless you user the Power Editor, so it’s suggested you do. The more text you use, the more you can say, and the more attention you can attract.

To review, check out the details for stranger campaigns below.

Stranger Campaign Details:

  • Budget: $6 per day
  • Facebook Ad Objective: Website Clicks
  • Bidding Type: Clicks (bid 6 cents higher than suggested bid)
  • Target: Interests (until you have 500k to 1,000,000 audience)

Advertising to Friends

Budget: $3 Per Day

Friends are people who know who you are, and may have joined your email list or liked your page on Facebook, but they don’t yet have enough trust in you to buy something expensive.

The process for setting up an ad for advertising to friends is similar to setting up a campaign to advertise to strangers, but you’ll want to set the budget to $3 per day instead of $6, and you can set your ad objective to either website clicks (as you did for strangers) or website conversion (which is like paying for leads instead of just clicks).

Instead of paying a specific amount for clicks, it’s a good idea to set the price to “best conversions at the best price” to be sure you get the most out of this type of campaign.

You can target interests just like you did for strangers, or you can use a custom audience by targeting the people who have visited your website (which requires you to have set up the tracking pixel as mentioned in the previous section) or a lookalike audience based on your Facebook fan page if you have one.

Otherwise, you’ll set up the ad the same way you did when you targeted strangers. In this case, you’ll probably want to send traffic to a squeeze page, and your ad can reference your lead magnet.

Friend Campaign Details:

  • Budget: $3 per day
  • Facebook Ad Objective: Website Conversion or Website Clicks
  • Bidding Type: Best conversions at the best price
  • Target: Interests (until you have 500k to 1,000,000 audience) or Custom Audiences

Advertising to Fans

Budget: $1 Per Day

Fans are people who know who you are and trust you. These people have probably bought something from you already, potentially several times. They may even share your content occasionally.

If you set up the targeting pixel properly, you can easily target those people by using your targeting pixel to create a custom audience.

For targeting fans, you’ll only set a budget of $1 per day. These will be website clicks, and you’ll pay about 6 cents higher than the suggested bid, just like you did for the stranger campaign.

This is your chance to get sales. Whereas you were mostly just introducing yourself and maybe getting newsletter signups with your stranger or friend campaigns, you can target products with a fan campaign. This could be a product of your own, or an affiliate product.

Remember, these people know you and trust you, so it’s time to bring out the big guns and advertise something that has a higher sales price and gets you a better commission!

Fan Campaign Details:

  • Budget: $1 per day
  • Facebook Ad Objective: Website Clicks
  • Bidding Type: Clicks (bid 6 cents higher than suggested bid)
  • Target: Custom Audiences

Final Thoughts

You’ve probably spent a great deal of time thinking you couldn’t afford paid traffic, or that it was too expensive to even try. You may have thought it wouldn’t convert well enough to be worth the investment. (And if you wanted to promote the wrong thing to the wrong audience, you may have been right!)

Fortunately, ten bucks a day can get you plenty of paid traffic you can then use to market multiple products for a long time in the future. You can use it to build your platform, build your list, and make sales, but you have to keep the three types of traffic in mind.

If you keep these three types of traffic in mind and market to each one correctly, you’ll build traffic very affordably!

Good luck!

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30 Powerful Ways To Drive Unlimited Website Visitors To Your Site

Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The million dollar question now is, “how to get traffic?”

For now, you might as well give that Google search some rest from punching all the keywords like; how to get traffic, free traffic and the like and start concentrating on this book. I have compiled a very comprehensive list of 30 ways that will help you drive unlimited traffic to your website. If you invest your time into the methods that I am about to reveal, am pretty sure you will succeed in getting a nice stream of traffic to your website.

I believe you must be supercharged right now and are ready to get some traffic to that website and get the most out of it. However, let me clearly put it out that these methods do not work overnight, some take a bit longer to implement and some take less time and the results vary, but all the same, you will get some traffic. The major problem that people have after buying a course or reading a great eBook such as this is taking action. People do not take action and see no results or they want to get results overnight. The Internet world requires time and time is what you should put in and add a bit of patience to it. If you are ready to learn, keep scrolling we will get down to business and give you 30 awesome methods to get unlimited traffic to your website.

What You’ll Learn:

  • Banner Advertisement
  • YouTube Video Marketing
  • Build an Email List
  • eBook
  • Forum Participation
  • Solid Content
  • Image optimization
  • Article Directory Submission
  • Website Directory
  • Press Release Submissions
  • Facebook Page
  • Twittering the Twit
  • Continuous Website Development
  • Social Media Share Buttons
  • Blog Commenting
  • Reverse Engineering
  • Tell Your Visitors What You Want
  • Guest Blogging
  • Website Loading Time
  • Quality Hosting
  • Interview Experts
  • Under-­Promise and Over-­Deliver
  • Web 2.0 Sites
  • Keyword Research
  • PPC
  • Getting Your Website Reviewed
  • Backlink Count
  • Do not Install  Ads
  • Domain Magic
  • Assessment

Banner Advertisement

This is a great way to get some good targeted traffic. Simply put, banner advertisement involves getting some banners on other websites with the aim to draw traffic from them. There are two ways to go about this.

Firstly, you could find high traffic websites and then send the website owner an email that you are interested in putting a banner linking to your website. From there, you agree on the fees and then place your banner ad on their site. Sometimes, some sites that do know that they already draw huge amounts of traffic already have a service or sell banner ad spaces on their websites. Usually, you will see words like; “your ad here” or “your banner here for $xxx.”

On the other hand, you can search for banner ad brokers or banner services. These websites have traffic services ranging in different classes according to price and traffic. They already have many websites on which they put their banner adverts so, depending on the type of service you want, you get traffic accordingly. This option is far more expensive compared to the first option since it carries away the trouble of searching for websites you want to place a banner on.

Youtube Video Marketing

This is yet another powerful way to tap into unlimited traffic. The first thing you will have to do is create a YouTube channel that is focused on the niche that your website is concerned about. It helps to have similar themes as the website does so that your visitors see the link between the two and enhance your website brand.

Next, you create videos concerning the niche that you are involved in, for the purposes of this book; we will take weight loss as our niche example. So, you create a weight loss YouTube channel and then create weight loss videos. You could start by creating videos such as tips for losing belly fat or maybe keeping in shape the easy way. All in all, the videos must also be relevant and very helpful to the viewer.

Furthermore, the video must have a link to your website somewhere. So, you could have the link within the video, by adding your watermark (powered by YouTube) linked to your website or channel. You could also consider having the link in the description box right below the video or you could have it in the video which can be seen as the video plays. All these options can be used at the same time for maximization of the chances of the click through.

One of the most important things that your video should have is a call to action. The thing is that once the viewer finishes watching the video, they are left in suspense and there is a chance for their mind to wander around and go view something else. So, in the aim of controlling the viewer’s attention, a call to action to subscribe to the channel or click the link to your website is a very feasible option. By having them to subscribe, you have them within your reach because every time a new video has been uploaded they are notified. On the other hand, by having them click the link then you are simply redirecting traffic to your website.

Build an Email List

Most website owners rely on organic traffic also known as search engines as a major source of traffic for their websites. With time, the search engines have also brought in their various updates that change the way they operate and determine what ranks out on top. As a result many have lost out on a great deal of traffic. So, it is only wise to make sure that you as a website owner capture every visitor that comes lurking on your site. This is where email list building comes in.

An email list is built by visitors who come to your website and opt in with their mails to get updates or other benefits from the site. So, all you have to do is create an opt-in page and have an email service provider which you use to build the list. Two email service providers I can clearly single out are MailChimp and Aweber.

This email list that is built is then used to promote products, alert users of new updates or new posts made to the websites. This in turn helps build a long term relationship with the visitors hence also making it easier to drag them to your website.

eBook

eBooks are another great way of getting unlimited traffic to your website. There is a perception of authority whenever a visitor gets to find a free eBook in collaboration with great content on the website. When you combine the two, they are more willing to get their hands on the eBook.

So, the assumption is that you as a website owner are an expert in a particular field related to your website. However, this may not always be the case hence there is a need to outsource the writing of the eBook. So, you head over to sites like fiverr, iwriter or ordesk among others and find the writers to write your eBook.

An eBook is a great tool when it comes to traffic generation because it can be used in two ways. The first being that it can be used as a free give-away for all those who opt-in on the email list or you could simply add a link to your eBook back to your website. In the second option, as the book is circulating amongst many individuals. People will want to find your website especially if the content in the book is great.

Forum Participation

Depending on the niche that your website belongs to, you as a website owner should join forums within the same niche or those that are very closely related. Apart from learning from the forum, it can also be a super source for targeted traffic. This is so because a forum is made of people who have one or closely related interest which brings them all together. So, if the forum is about ladies boots, then if you have a website to do with ladies shoes this could be a plus for you.

When you join the forum, you must observe the trends and learn which type of posts made on the forum get the most attention. Develop similar topics which are well researched and very helpful. Your posts should be good enough to become some of the few authority posts at the website. So, when referring forum members to external links, they trust you because you are a top contributor. So after doing this a couple of times you get them to check out your website not as a website owner but as a top contributor from the forum.

Solid Content

If you haven’t been considering this then it’s high time you did. Creating quality content is simply irreplaceable. With this you create a long lasting relationship with your readers and a possible large following. Every day, we have readers looking for information and if they got what they were looking for from your site last time, it is very likely they will hit the bookmark add button without second thoughts.

Great content is also a good strategy to staying in good terms with the search engines. Keeping in mind that these are one of the best sources of traffic around, you wouldn’t want to be stepping on their toes. Search engines aim at providing high quality content to their customers and wouldn’t direct traffic to sites that do not deserve.

So you would be asking, what solid content is? This is content that keeps the readers engaged and informed at the same time. In simple terms, at the end of the article the reader should be able to get the help that they wanted or solution to the problem that they had in mind. Furthermore, they should be able to read through the whole article until the end without being bored.

In essence, great content is vital for creating a royalty relationship between the reader and the website owner. Great content can also be used as a catch for your website visitors to opt-in with their emails and help you build your list.

Image Optimization

This is one part that many miss and think is natural, but can also be a great way to pull in some massive traffic. A simple guess I would throw in right now is that your website has some images on it, but are you taking advantage of this?

Bear in mind that search engines also have a functionality to search for images from websites. How do they do this? They search the tags attached to the image or the image name. When building websites with platforms like word press, you have an option of tagging the image with names related to the image and article it has been placed in. So, when someone is searching for articles related to the image tags placed they get your image as part of the image search results.

Well, that is not all. After tagging your image with the appropriate keywords, you would also want to let other sites know that you have this image on your websites. Just like when you share a new blog post via Facebook, Twitter or Stumble Upon, you should share it via Pinterest, a social media site where pictures are shared. If your picture is interesting enough, it will surely get pinned by many and get many shares. However, for this to be more effective you must link the image on Pinterest to your website.

Lastly, you want to keep your readers on your site as much as possible. So, as an extra salt to pepper, you must link your images to other pages related to the article or image with the idea that, for instance, if the reader is reading about quick ways to lose weight and the image is showing a man with a large belly, then you could link this to an article about losing belly fat.

Article Directory Submission

There are plenty of article directories online, the likes of EzineArticles.com and ArticleCity.com. Here you submit your articles and get to link them back to your website.

The best way to go about this is to firstly, read through highly rated articles related to your niche so that you have an idea of what type of article gets the most attention. From there, get to work and start writing on the desired topic related to your niche. The article has to be of high quality and also fun to read because if the readers do not get to the end of the article where the link usually is, then the whole purpose is defeated.

In essence, the more views you get the more chances that your readers will want to find out more about the product, service or topic you were writing about by clicking the link to the website.

Website Directory

These are also a great way of drawing some unlimited traffic. A good number of internet users use website directories to find particular services or products that they want hence you might as well call it a website yellow pages. Some directories are free and for some you need to pay and the rules and regulations from each directory differ.

There are two ways to draw traffic from website directories. It could be directly or indirectly. The direct being that once you list with the directly, users will find your website listed on the directory and will click and get to your website. In this case, you would only want to submit to high authority article directories. You could check the page rank to hint to you or you could follow up on what people are advising on the best directories to list on if you plan to get to draw mainly draw traffic from directory users.

The indirect method is where you get backlinks from the listing that has been made. The search process is slightly similar. You will have to find websites with high search engine authority. This is so because backlinks will only count when it comes to search engines. One rule of thumb that I have learned is that the stricter the submission rules of the website to the directory, the more authority they have with search engines. Usually, they do a manual assessment of the website, a great example DMOZ. You could consider submitting to websites such as Family Friendly Sites, Greenstalk, Splash Directory and Clash.

Press Release Submissions

These have been and are still effective today. Press release sites have very high authority with the search engines and are also a great place to draw traffic from directly. Some press release sites have subscribers to whom they distribute links press releases that they have opted in for.

The beauty about large press release sites is their ability to widely distribute your press release to readers, which is a plus to your site. If your press release is comprehensive and helpful to readers some may also refer to your press release which is linked back to your website.

Accordingly, by submitting a press release to a press release distribution website, your press release gets a wide audience which when hooked will click the link to your website and follow through. In addition, it will also act as a great way to get high quality backlinks for search engine ranking.

Facebook Page

I couldn’t go on telling you methods of drawing unlimited traffic without mentioning Facebook now could I? Well, Facebook as one of the largest social media sites keeps on growing with time and that’s where a lot of people are spending their time.

What you have to do here is head over to Facebook and create your website’s Facebook page. This page must somehow resemble what your website is like. Similarities to consider include; the “about” information that you enter and the page theme.

The next step that you will have to go through is getting likes for your page. You can always start by sharing the link to your page to friends and family just to give the page a little boost. Otherwise, you must then advertise your page on the Facebook adverts to get more targeted likes using the Facebook advertising manager. This function lets you have a targeted audience of the adverts, based on age, country and gender. So, if your page and websites are middle-aged ladies, then your campaign will be focused on the respective age and gender. In addition, remember to change the adverts frequently so that they do not become familiar and stop being effective. With such types of advert campaigns, it is only wise to have a fixed budget set per day that you can afford so that you don’t go beyond what you can afford.

Furthermore, you will need to engage your Facebook followers by adding some short but helpful tips or quotes that they can read and follow quickly. Remember, this is a social media network and not a blog because most readers will be likely to have a short attention span. So, when you have a new post or a new feature or product you would like to share to your esteemed followers, you share it to your Facebook page and the readers are most likely to click through because of the reader-writer engagement that you created.

Twittering the Twit

Do not get fooled by the name of this method, it’s nothing more than having a Twitter account for your website. As you may already know, Twitter is another social media site that is being used by even large corporations, that is just to show you how powerful it is. So, thanks to such social media platforms, the playing field has been leveled such that even you may get the opportunity to tap into this source of website traffic.

You will need to create a twitter account and explain a bit more about your website in the description box. Remember to add all the valuable keywords in this description. You also have a chance to add a link to your website on the URL space provided too.

The next thing will be getting followers. Your main focus will be to follow those people or other website Twitter accounts that are in the same niche as you are. For instance, if you are in the weight loss niche, you will follow Twitter accounts of celebrity trainers or companies that trade in weight loss products.

Furthermore, you will also need to update your Twitter status frequently. The updates must also be related to the niche that you are operating in. These updates must be helpful and can also include keywords related to the niche, but do not stuff keywords such that the Twit will not even make any sense.

With time, people interested in your niche will follow your Website’s Twitter account and the other accounts that you followed are also very likely to follow you back. So, with a large following you can easily share a new post or other links from your website to your followers via your twits.

Continuous Website Development

You can agree with me that the more user-friendly your website is, the more likely you are to have repeat visitors and enjoy natural sharing of the links to your site. So, work continuously on optimizing your website to make the user experience memorable. Simple things such as layout or website design can simply put off visitors and make them hit the return button quickly.

A disorganized website shows unprofessionalism and derails the trust of the visitor and your website could be labelled spam. Take some time to look at some of the best websites in your niche and you could find the answer to why they are the best website in the niche. Do not reinvent the wheel, just make it a bit better by coping with some layouts and you can use different designs. It’s very likely that they took some time to research and have had the resources to do so, which you may not have, so you take advantage of such things.

If the copycat strategy may seem a little too involved for you to do, then you can consider asking feedback from your visitors. Ask them to tell you what they think about the recent post or anything that they think can change in order to improve their experience at your website. By asking visitors such questions, they unconsciously create a trust blanket in your website and perceive your website as that which is reader-focused and they like that. Such visitors are most likely to return especially when you take into consideration their thoughts (although you can’t take everything).

Social Media Share Buttons

Whenever you read something interesting on a website, you want to let other people know that you read it and want to share it with friends. Well, what other better way to share such information than social media. With that same thought in mind, you add social media buttons on your posts.

If you are using WordPress, then this can be done easily by adding related plug-ins or the WordPress Jetpack plug-in which is all inclusive and has the social media buttons module which includes Facebook, Twitter, Google Plus and Pinterest among others.

After readers read your post they are free to share it using the social media buttons next to the post. The more the share buttons that the social media buttons module has, the better. You will then be able to draw traffic from those social media sites which the post has been shared to and at the same time a few backlinks which are a plus for your search engine rankings. In addition, the search engines also take a look at how interactive your site is and social media signals are one of the ways they use to measure that factor.

Blog Commenting

You may have heard of blog commenting from other sources, but if you aren’t familiar with this method then you are in luck. Blog commenting is where you simply comment on other blogs in order to attract attention from those who view your comment on the post to your website.

Firstly, you will need to find blogs to comment on and the best way to start is find a blog directory where you can easily go through and find blogs that are within your niche. A great example of a blog directory is Technorati. At Technorati you will find so many great blogs listed there and all you have to do is find the right blogs to comment on.

Blogs are built with the purpose of interaction so, they always have a field to comment on and most of the time they also have space where you can provide the URL to your website. So, if you found a nice blog post to comment on, then go for it and comment.

However, your comments should be rich and helpful (contentwise). It also helps to go for fresh blog posts where there are no comments because this will give your comment much room to be viewed.

Furthermore, you could use the field where you put your name as part of a keyword which you are targeting. Do not over do this, but some blogs may view this as spam and will not accept your comment and even block you, but those who know the art of blog commenting will accept your post without hustle.

In effect, the great comment will help you get more visibility from the readers of the blog and they will click your username and visit your site. This is very effective when it is a high authority blog because that means it has a high readership. In addition, if the blog had a high page rank, it will also in effect give you a high backlink as well resulting from the blog comment with your link hence boosting your ranking in the search engines.

Reverse Engineering

As the name suggests is based on working backwards on the aim in mind. In this case, you create a blueprint of sites that are doing well with their traffic or ranking well on the search engines. So, in order for you to find out, you apply such tactics from what you see on the onset and try to figure out the strategy they put in place.

One of the strategies you can follow is your competitors’ backlink creation. So, you will need a tool that can show you your competitors’ backlinking strategy. I recommend using Traffic Travis or ahrefs.com. These tools will show you the source of the links that your competitor has. You can then build your links in a similar fashion.

In addition, you can also follow through using the same procedure to find out which related websites they network with or share links to. If the competitor is making plenty of sales or has a huge following you could also follow some strategies such where the social media sharing button is placed or opt-in box for emails is for maximum utilisation of your visitors.

In essence, you will be able to copy ranking and traffic factors from your competitor simply by studying various strategies that they apply. So, a comprehensive compare and contrast moment will reveal a lot to you.

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Tell Your Visitors What You Want

Sometimes, it is just that simple. When visitors come to your website, a clear intention that you want to stay in touch with them is good.

For instance, you tell them that you want to have their email address so that you can alert them of the next blog post of the second part of the post which you will post soon. Also consider situations like where you want the visitor to help spread your content. You could ask the visitor to share the post if they enjoyed it and most visitors do so, especially if they enjoyed it. They wouldn’t be willing to share if they did not.

Guest Blogging

This is another great way to draw traffic from high traffic blogs to your website. This involves writing a guest post on a high authority blog. So, the magic behind this is that when the visitors of the high authority blog see your post they will want to know more about you and go to your site and also bookmark your site or maybe subscribe to your RSS feeds.

Now getting to work, you will need to find some high authority blogs within your niche. As advised earlier, the best places to start are sites like Technorati. After finding a blog, you send the blog owner an email telling them about your intention of posting on their blog. Some will accept and some will decline and some will want the topic you want to write on or they may give you the topic themselves. Once the article is done and is ready, they will review it and accept your post and you have a link back to your site.

In order to get the best results from the post, the article must be of high quality; very engaging and exciting to read and must show your expert knowledge in the field as well. If you are not very good at writing, then it’s also best to consider outsourcing a writer from the various freelance websites at your disposal.

The beauty about guest blogging is the simple fact that you rely on the high authority blog to shine out. So, basically you are building on an already built glory.

Website Loading Time

Nobody wants to wait a long time for the website to load not even you I guess. The question is, how fast is your website loading? A great way to benchmark how fast your site is loading is by selecting 3 to 4 competitor sites that have great traffic and timing their loading of certain pages such as the home page and a page with a post on it.

What to do if your site is slower

  • Consider removing all unnecessary plug-ins
  • Consider revising your theme because these vary in sizes – Consider reducing the sizes of the images (these usually take the most of time)

This factor should be checked on frequently in order to ensure that you are always on the right path and that you are caught unaware. Website loading time is also used as a factor to determine search engine page rank by the search engines themselves.

Quality Hosting

Never compromise on hosting. I know how tempting it is to go for cheap hosting in order to keep your monthly hosting cost low, but this could be a recipe for disaster. You do not want to find yourself directing visitors to a website that is down just because the hosting servers are down now. Invest in the best hosting services possible.

There are many reliable hosting services available and at a reasonable price as well. For quality hosting, you should be prepared to pay an average of $10 per month.

So, after having troubled yourself to create backlinks to the website and posting those blog posts this should be the least of your worries, but if you do not have reliable hosting or you are with a hosting company that you know is unreliable then consider some other options. You could go through some forums to find out the best hosting package for your needs and also some reviews on these hosting services.

Interview Experts

Imagine if your site was a computer software review site and you had an interview with Bill Gates. Imagine the tons of traffic you could get if this story was shared over and over again. Well, I am not saying you should get Bill Gates, you should try to get someone as popular as Bill interviewed, but you may get someone well known within the niche that you are operating in.

You will start by identifying the closest experts in your niche. For instance, if you are in the weight loss niche, an expert could be someone who has come up with an exercise that will help people get rid of belly fat or maybe a doctor who has come up with formulation to help ladies slim quick by taking a particular combination of foods or simply an owner of a weight loss product. These experts can give a professional input about a certain topic within the niche and people are likely to follow.

In effect, your articles or posts will carry more weight and are likely to get more shares socially and visibility. In addition, your readers will build more trust because you involve a perceived expert in the field, therefore increasing the royalty rate amongst your readers.

Under-­Promise and Over-­Deliver

This strategy has worked for many physical and even online businesses and I believe it will work for you too. If you are selling products of your own or promoting other people’s products then you can pounce on this strategy and apply it too. I know it’s very tempting to give away all that you are offering on your website before someone opts-in or buys a product, but it is only better to tell them enough to take action and blow their mind with the hidden bonuses or other goodies after they complete the action.

For instance, if you are promoting your own product or service and the customer has purchased the product. You send them a follow up email to see if they are having any problems using the product or if they have faults noted and let them know that your support services are available everyday and the like.

All in all, this aimed at improving the customer experience. If the customer had a very good experience with the service, then he or she is very likely to recommend your website to others and they too are very likely to return sometime.

Web 2.0 Sites

These are websites that allow you to publish content on them in a more or less similar fashion like blogs, but they are quite different. These sites are very easy to use and have set modules. They also allow you to link back to your website a few times in the article.

They tend to rank very well in search engines and you would want to take advantage of that. These sites are built around online communities and these are the direct sources of traffic for your content published. So, you are able to select the niche in which your content belongs to so that members of these sites can easily find them. In addition, these sites allow you to link your site to through RSS feed which will highlight new posts made on your websites; this is definitely a plus for you. By creating great content, you will also be able to create some loyal followers of your content published on these sites. Remember, if you cannot write well enough, try learning, and if you still can’t, then consider outsourcing.

Two popular web 2.0 sites that I can single out for you are Squidoo and Hubpages. Their properties are the same, but they operate with different rules. Hubpages has the strictest rules such that it is relatively easier to publish your content on Squidoo. All in all, they rank pretty well and can get you some high quality backlinks not only through the search engine rankings but also the social sharing feature that they have.

Keyword Research

If you are into search engine optimization, then this is a very important tool to use. Keyword word research is very important as it gives you the direction on which keywords or niche to build your website around. On the other hand, if you have already built a website, then you could use the keyword research to enhance your visibility in search engine results. The thing is that there are people who are looking for particular things online and they tend to use some similar terms over and over again, this is the core of keyword research. So, if a person is looking for ways to unlock his brand new mobile phone, then they use words like; “how to unlock mobile phone type XYZ” or “phone unlocking services”, these are what are known as keywords. In essence, you are trying to find the keyword that will bring you the most traffic.

So, if you intend to do keyword research you could use keyword research tools. These tools help you identify which keywords have the most search volume. Some of these tools are free and others are not. The most basic keyword tool you can use is Google Keyword tool. Google Keyword tool is easy and free to use, all you need is your Gmail account and login and you are good to go.

PPC

PPC also known as Pay Per Click is also another way to drive some unlimited traffic. In plain English, this is expensive traffic, but can work wonders if done properly. The Pay Per Click services are usually provided by search engines such as Google and they charge quite a lot. The cost differs from keyword to keyword. For instance, if you plan to run a Pay Per Click campaign with Google, then you will use the Google Keyword tool which also shows you the cost.

So, according to your budget and Keywords do your research and select the keywords that you can afford and follow instructions through to setting up your campaign and checkout. Pay Per click works really well when you have a squeeze page or an opt-in page to capture the visitors. As I said, since this is expensive traffic, you must make every penny count hence the recommendation of a squeeze page.

Getting Your Website Reviewed

This is another way to get noticed online. In this case, you get to someone with a high authority blog to review your site or someone who provides website reviews. Though this is not for free, it’s good for exposure to the bloggers, visitors and others that may stumble upon the review and this can also help create powerful backlinks for your website. It will cost you an average of $50 to get your website reviewed.

In order for you to get started, you can find a website review site or you can search for a blogger who can review your site through blog searching on Technorati and contacting asking them for a review. On the other hand you can head over to any of the freelance marketplace websites or blogger review sites and find a freelancer you like.

Backlink Count

If you want to make the most of search engine traffic through search engine optimization, then this is for you. In backlink count you ensure that all the backlinks that you have created count. It is a huge waste of time to create a hundred backlinks and only twenty count to the search engines. So, in this strategy you ensure that all the backlinks created count and you will need to follow a few steps.

You will need to create an excel sheet listing all the backlinks that you have created including the link which you have made and the date. Include more columns on the right which are labeled ping and RSS feed. After creating the backlink, you will have to Ping the backlinks once every week until they get crawled by search engine spiders. In addition, you can bundle these links by using a feed aggregation tool online and then also ping the link of the aggregated feeds. Repeat the pings once every week until the count of the backlinks changes. You can use Traffic Travis or ahrefs.com in order to monitor the change in number of backlinks created.

Do not Install Ads

Depending on the purpose for which your website has been created, it is only wise not to put ads for other websites on yours. Although you would want people to click on your banner advert and come to your site, you wouldn’t really want to be the one sending them traffic. This is all for the simple reason that traffic is not easy to get, just think about it. I am having to explain to you thirty ways on how to drive unlimited traffic and after applying all these tips, you send it to another site for a few bucks, not so wise huh?

Not that monetizing is a bad thing, but you must only send that traffic if you are ready to. Consider keeping away adverts from your site and rather encourage your visitors to buy your product or opt-in with that email address. Unless you are satisfied with the list of the emails collected, then you can start adding other means of monetizing.

Domain Magic

Find domain names that are related to your website products or services. It is even more of an advantage for you to use keywords in your domain names. In case you were thinking of building a website and buying a brand new domain name, consider squeezing in that keyword to your domain to help boost your search engine rankings when that keyword is searched.

In addition, if you can afford to find an old domain name, then go for it. Old domains have the advantage that they have some backlinks created already before the site was brought down. The search engines also consider the age of the domain when ranking websites.

Assessment

After you have all applied all the strategies that are on this list and all those that are not, it is only wise to assess the outcomes of your efforts. This will help you do things more efficiently and it will also help you know what is working faster, better and effectively.

I recommend that you use Google Analytics to monitor your site’s progress. With this tool, you will be able to measure the bounce rate of your website, the traffic volume, the keywords which are bringing you the most volume and other important factors that will help you optimize your site.

After assessing your site progress on the traffic, you can then rinse and repeat the strategies outlined until you get you desired output.

Final Thoughts

Well, I do practice what I preach. I know that the moment you were going through this book you expected to find 30 ways on how to draw unlimited traffic to your website and you found a bonus in the end, this is a typical example of the “under-promise and over deliver” strategy. All the same, I am glad you have set your time aside to go through this book and learn a few tips and tricks to help boost your website traffic.

Getting traffic is never easy and applying all these strategies one at a time is not as easy too. All these are time consuming and I don’t really expect you to apply all methods. In view of this, I am of the idea that you should only take in what you think you can apply, although more is better than a few. Where possible, I recommend that you outsource some of the services you think you cannot do.

The strategies outlined in this book are Google post panda and penguin. So, they are still effective. Remember, if you are aiming at search engine traffic; try to be as natural as possible by expanding your traffic sources.

I used to be one of the guys who after reading or learning things would shelve them away in some folder on my laptop until I realized that I was simply wasting my time. If only I had applied what I learned straight away, I would have been more successful online than I am today.

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The Secrets of Viral Traffic

Viral Traffic is something most marketers would practically kill for, yet it’s often more elusive than the Loch Ness Monster or Bigfoot! It can be tough to get viral traffic, but as you’ve undoubtedly seen others do it, you know it’s possible.

So why exactly is viral traffic so valuable, anyway?

Well, it’s somewhat like the power of word-of-mouth marketing. You’ve undoubtedly heard how valuable word-of-mouth marketing is, right? It’s a form of social proof. 

Let me ask you a question. If you were looking to buy something, who would you be more likely to trust… the salesperson who stands to gain a commission for selling you the product, or a good friend or family member who recommends the product as one they have tried and loved?

Unless you have incredibly untrustworthy friends and family, chances are you’d believe them over the salesperson you don’t know. It’s human nature to be skeptical of people they don’t know. Many people are even skeptical of people they do know.

But viral marketing uses the power of social proof, because people warm up prospects for you. When someone shares your content, it’s almost as good as a recommendation. When a friend sees the link, they’re already warmed up to you a bit because of this quasi-recommendation.

Let’s compare viral marketing with traditional advertising for a moment…

If you put up a traditional ad… say an ad on Facebook… people are coming to your site as completely cold prospects. This means they generally don’t know you, they don’t know your product, and thus they won’t readily trust you.

If you have a viral campaign going and you get a prospect via a social share, that prospect is already slightly warmed up to you. It may be to a very small degree if that prospect hardly knows the sharer, or it may be to quite a large degree if the sharer is a close friend or family member.

This makes viral marketing one of the most effective types of marketing there is, and it’s also one of the easiest if you know the secrets to getting viral traffic.

In this report, you’re going to learn about the most common problems with viral marketing campaigns, and how to avoid making these common campaign-killing mistakes in your own campaigns. You’ll also learn some great tips and tricks for making the most of your campaigns, and making viral marketing much easier than you ever thought possible.

So let’s get started.

What You’ll Learn:

  • Common Viral Marketing Problems
  • Creating Share-Worthy Content
  • Creating Compelling Content
  • Incentivizing Your Content
  • Kick Start the Virus
  • Putting Viral Campaigns on Autopilot

Common Viral Marketing Problems

There are three major problems people typically run into when trying to develop viral marketing campaigns. Most viral marketing campaigns that fail can be traced to one of these root causes.

These three common problems are:

  1. Most marketers don’t know how to create truly viral campaigns.
  2. Viral traffic is losing its effectiveness. 
  3. Most content isn’t share-worthy.

In this chapter, we’re going to take a look at these three problems, and how you can ensure you don’t encounter them in your viral marketing campaigns.

Problem #1: Lack of Knowledge

The biggest problem most viral marketers face is just a general lack of knowledge about how viral marketing works, what it takes to make a killer campaign, and how to make the most out of their traffic.

Most people just create videos, blog posts, graphics… whatever they think is “hot” at the moment. Then they throw it all at the wall and see what sticks. The trouble is, it’s usually nothing.

If you don’t understand what makes a successful viral marketing campaign, you’re sure to fail every time – unless of course you happen to get incredibly lucky.

Problem #2: Viral Marketing is Less Effective

It used to be much easier to make content go viral. Once upon a time, you could add a “share” button beside nearly any type of content and it would go viral overnight.

That time has come and gone.

The trouble is that now pretty much everyone has multiple share buttons beside their content. People are becoming “share blind”, and unless content is truly exceptional, they aren’t likely to push that button.

People used to share practically everything. They did it because it was new and “cool”. They did it because they wanted attention. They did it to help out their favorite bloggers and site owners. They did it just to do it.

Now, people are burned out on it. It isn’t new and cool anymore, so it’s lost its luster. And people also realize now that sharing dozens and dozens of posts per day just makes their friends really irritated.

If you don’t give people a really compelling reason to share your content, they won’t. Period.

Problem #3: The Content Isn’t Share Worthy

As we saw in problem #2, unless your content is something very interesting or useful, people aren’t likely to share it. Because people are so much more selective about what they share, it’s more critical than ever before that all of your content be share worthy.

Just keep in mind what you yourself might share. Would you share someone’s sales page just for the heck of it? Probably not. You might if it was a good friend you wanted to help out. You might if you were doing a JV with that person. And of course you would if you could earn a commission on it. But as a general rule, you probably wouldn’t. Why would you?

It doesn’t matter how many calls-to-action, share buttons and begging you include, people aren’t going to share boring content. Okay, okay, I know you think your content isn’t boring. And chances are, it’s not really. But is it truly exceptional?

If your content isn’t something that people will become naturally excited about enough to share, you’re going to have to give them a powerful incentive to share your content. If you give them an incentive that is strong enough, they will share it.

So how do you do that? With a bribe, of course! We’ll talk about that later. For now, let’s talk about creating share worthy content!

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Creating Share-Worthy Content

In order to get people to share your content, it needs to be truly worthy of sharing. Most people don’t want to inundate their friends and family with tons of superfluous content. 

No one likes to think of their content as superfluous, but unless it’s really interesting, unique, or in some other way valuable, most people will consider it as such.

It’s not particularly difficult to create content that is share worthy, but it takes a little bit of extra thought and effort. There are ten psychological factors you can use to ensure your content is as share worthy as possible. Let’s take a look at these ten factors.

Viral Factor #1: People Share Positive Content

Turn on the news. Most of the time all you see is sadness, pain, death, destruction and other negative things. Our brains are absolutely slammed with horror day after day. 

You may think these shocking and horrific stories are the ones that get shared most often, but you’d be wrong. The fact is, people are much more likely to share positive content than they are the bad stuff.

If you really pay attention to the kind of content people share, it’s almost always positive, upbeat, heartwarming stories that really make people feel good. This is the kind of content people want to share with their friends. 

They don’t want to shock and horrify their friends. They want to bring them joy! So always remember that positive content is share worthy content!

Viral Factor #2: People Share Emotional Content

Emotion is one of the most powerful motivators imaginable. Any type of emotion makes a difference. Positive emotions, as we saw in factor #1, are more powerful than negative, but all emotions can inspire sharing.

Keep these emotions in mind as you create your content:

  • Laughter – Comedy is a powerful thing for viral content!
  • Shock – Shocking content is typically very share worthy!
  • Embarrassment – Yes, people will share embarrassing content, but especially so if it’s embarrassing to other people!
  • Hope – Hope is something everyone needs more of, and they will gladly share content that makes them feel hopeful!
  • Warmth – Heartwarming content is definitely share worthy. Stories that warm the heart are shared amazingly often!
  • Anger – Anger can definitely inspire people to share. If you can outrage someone, they are quite likely to share.

Viral Factor #3: People Share Useful Content

Useful content is easy to find, but unique useful content is not. You can find a thousand different recipes for a particular dish, perhaps ten thousand or a hundred thousand or more. But finding that same recipe made with leftovers, or made with super cheap ingredients, or made on a grill instead of in an oven, or with any other unique and useful spin… well, that makes it share worthy.

Create content that helps people solve a problem, preferably in a unique way. Think of the biggest problem your target market faces, and then create viral content that helps them solve it. Bingo! Instant share worthiness!

Viral Factor #4: People Share Entertaining Content

People love entertaining their friends. That’s why joke books have been great sellers for years. It’s why jokes are some of the most shared and emailed content. And it’s why class clowns always seem so popular. 

Have you seen those funny cat videos that make the rounds? How about those hilarious Superbowl commercials that go viral overnight? If your content is funny… genuinely funny… people will share it.

Just remember that funny content won’t necessarily be appropriate for every situation. If you’re selling burial plots… avoid comedy. Seriously. That would be really tasteless.

Viral Factor #5: People Share Politics & Religion

People love to share content that agrees with their views on politics, religion, etc. Most people don’t even care if they offend their family and friends. They want to share their viewpoint, and hopefully try to change some minds to their side in the process.

Just be careful using this kind of content, because it could backfire. You could really polarize your audience, causing some of them to flock to you and others to flee in a panic.

Viral Factor #6: People Share Content That Makes People Think

Philosophical content – that is content that really makes people stop and ponder – can go viral really quickly simply because it’s not the same old mindless stuff you see online every day.

It’s not easy to come up with unique stuff that makes people think, but if you can accomplish it, you can definitely gain an audience quickly.

Viral Factor #7: People Share Unique Content

Unique content is a rarity these days. The internet is absolutely packed to the rafters with content of all types, so creating something truly unique is a challenge in and of itself. 

Of course, if you can pull it off, unique content will be something that will go viral very rapidly, especially if it’s powerful and compelling in some way. Useful? Funny? Emotional? Just be as unique as possible, and you’ll increase your viral factor by leaps and bounds.

Remember, people love to be the first of their friends to share something new and exciting. So the newer and more unique it is, the faster it will spread.

Viral Factor #8: People Share Shocking Content

You’ve probably seen a little risqué content being shared amongst your friends and family, haven’t you? Maybe you’ve even shared some yourself. You know… the kind of content that makes people blush and giggle and maybe even speak in hushed tones, lest someone hear.

It’s a rush for most people to see and share content that might shock their friends. It’s also exciting to view it, especially when we think we shouldn’t.

Just remember that like political and religious content, it could backfire. If your audience is more conservative, you should probably shy away from this type of stuff.

Viral Factor #9: Content Must Reach Critical Mass

In order for content to go viral in the biggest possible way, it must reach critical mass. Unfortunately, viral marketing is really an all-or-nothing game. Unless your content takes off quickly, it probably never will. 

There are exceptions to this, of course. There are exceptions to nearly everything. But exceptions to this are few and far between.

If you want your content to go viral in a big way, it’s important for you to push it hard. It must reach critical mass, meaning it must be shared by enough people to push it globally very quickly, or it will just fizzle and never get anywhere.

Viral Factor #10: People Share Incentivized Content

No, you don’t have to pay people cash to share your content, although that certainly could help if you wanted to do it. But you must offer some sort of valid, compelling incentive to get people to share it.

Bribe them, beg them, whatever you have to do. Just get them sharing your content!

Creating Compelling Content

Okay, now that you know how to create content people will share, it’s time to figure out exactly how to create compelling content that makes people want to share it just because it’s so amazing.

First, think about what people typically share:

  • They share stuff that they think their friends and family will enjoy. 
  • They share stuff they think will get them positive attention.
  • They share stuff that makes them feel good to share.
  • They share stuff that makes them feel helpful.
  • They share stuff that makes them excited in some way.
  • They share stuff they think will make them more popular.

Spend some time brainstorming about your niche. Think about what kind of content would really appeal to your audience, and what they might be most likely to share. Make a list of those things, and then try to choose a few of the most compelling to focus on.

Remember, if you can solve some kind of problem in your niche, people will naturally want to share your content.

There are some questions you need to ask yourself as you are brainstorming that will help you figure out exactly what people are looking for. 

Let’s take a look at those questions…

  1. What kind of content does your audience really want? Check out sites like ClickBank and Amazon to see what people are currently buying, because chances are, this is what they’re looking for.
  2. What content format does your audience prefer? Different audiences respond better to different types of content. Some prefer text. Others prefer audio. Some respond best to video. Some even like infographics or other types of images. Be sure you’re creating content in the right format for your audience.
  3. What type of topics do people tend to get excited by? You want to create content that is really going to get people thinking, talking, and even arguing. You want people engaged with your content, not just looking at it.
  4. What type of topics are polarizing? Anytime content creates a strong emotional reaction, especially one that causes people to feel compelled to share their opinion, it causes the type of polarization that gets content noticed.
  5. What topics would your audience find funny? You can even find ways to make most serious topics funny. Think of people like Jon Stewart, Stephen Colbert and Bill Maher. They make politics, normally a very serious topic, funny.
  6. What topics would your audience find uplifting? Remember, people really prefer positive stories. Success stories are one great way to do this.
  7. What is your USP? Everyone has some kind of USP – a unique selling point that makes that person different from everyone else in a niche. Maybe it isn’t really unique to you, but instead you just happen to be the only one focusing on it. But uniqueness is important!

Incentivizing Your Content

It’s very important to incentivize sharing unless you have extremely unique and compelling content that people will share rabidly with no incentive whatsoever.

Such content is extremely rare, thus incentives are key to almost every viral campaign.

Think about the viral campaigns you’ve seen lately. Many of them require sharing in order to enter a contest or get a discount of some sort, right? That’s because incentivizing content works.

Let’s take a look at what makes a great incentive:

  1. It must be something your audience really wants. Obviously, if they aren’t excited about the incentive, it won’t be useful. People only want to share so many things in a day. Make sure it’s yours! It could be a report or ebook, a video, access to a membership site, a useful template, a piece of software, a valuable coupon, or some other killer incentive. If it is something your prospect might be willing to pay for, it’s even better!
  2. It must be easy to deliver. If your campaign really takes off, it could cost you countless hours of your time if you have to deliver your incentive manually. You need some kind of incentive that costs you little to nothing to deliver and takes little to no time.
  3. The incentive must be valuable and unique. People aren’t going to share your content just to get some free report they’ve seen on 300 other websites.
  4. The incentive should benefit you in other ways. For example, your incentive should ideally also serve as a pre-selling tool or a lead generator. You’ll be doubling the incentive’s effectiveness if it not only serves to encourage sharing, but also helps sell your product or generate leads for your business.

Kick Start the Virus

Now it’s time to get people sharing this killer viral content you’ve created. You’ve engineered your killer virus, now it’s time to unleash it on the world and make it spread like wildfire!

There are a couple of quick and easy ways to do this:

  1. Get your offer in front of as many people as possible and FAST! The faster you get your content in front of a large number of eyeballs, the faster you reach critical mass and really send your content viral. Post it EVERYWHERE! Post it on your blog. Email your subscribers. Post it on Facebook, Twitter and other social media. Buy ad space. Post videos. Visit forums. Anything you can do to get it out there fast will help! The faster it reaches critical mass, the faster your content will explode virally.
  2. Understand how viral campaigns work psychologically. There are two triggers that are at play here. First, the law of reciprocity is the fact that when someone does something for you or gives you something, you should then do something for them. Your incentive will naturally make people feel they must reciprocate by sharing. Second, the “get your foot in the door” principle means you introduce them to your free content, which will lead to your paid content later.

Putting Viral Campaigns on Autopilot

All right, you’ve created the killer share-worthy content, you’ve made sure it’s compelling, and you’ve put your campaign in motion. Now it’s time to put the whole thing on virtual autopilot!

Social Share Monkey will help put the delivery of your incentive completely on autopilot. This ensures you won’t miss anyone, which could really hurt your reputation, and that you won’t throw away your valuable time by having to deliver thousands and thousands of incentives individually.

Here’s how it works:

  1. People arrive on your landing page and they’ll see an expandable popup bar on the page. When they click it, they will see your offer. This is where you will tell them that if they share your content, they can get your killer incentive.
  2. Once they share your content, the incentive will be unlocked automatically. They will receive the incentive immediately, in the same popup window in which they shared your content.

It’s really that simple! No more delivering incentives manually. No more wasting countless hours at this pointless task. No more angry people who have to wait too long to get their item.

Best of all, you can have Social Share Monkey running on any page on your website, allowing people to share all types of content, including YouTube videos, infographics, blog posts, or any other type of content you can put on your pages.

If you’ve been wanting something that would get people to share your content, Social Marketing Monkey is exactly what you’ve been looking for! The software can handle all aspects of your viral campaign for you. All you have to do is create killer content!

Final Thoughts

Viral traffic may be elusive, but it doesn’t have to remain hidden in the shadows forever! You have a far greater chance of finding it now that you know some of the secrets!

Remember this if you want to create an awesome viral campaign that is sure to pull in massive traffic:

  1. Create content that is truly worth sharing. If you miss the mark on this one, you fail… period. Without content that is interesting enough or valuable enough to make people want to share it, any viral campaign will fizzle.
  2. Bribe your visitors to share your content. Make sure you come up with some sort of bribe that will encourage your visitors to share your content… and make it so enticing they can’t resist sharing! In order to greatly magnify the usefulness of this bribe, be sure it’s some sort of pre-selling tool or lead generator.
  3. Use Social Share Monkey to make the process as simple as 1-2-3! With Social Share Monkey, the viral content process is practically hands-free!

Go check out Social Share Monkey right now. You’ll be glad you did!

>> http://www.socialsharemonkey.com

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Top 8 Traffic Strategies

There’s a lot of talk about how to generate traffic to your website so that you can instantly maximize your income and automate your online business.  The trouble is, there are literally hundreds of traffic sources to choose from so knowing which ones will ultimately generate the highest volume (and the best quality traffic) isn’t always easy.

Throughout the years, there have been two main ‘blocks’ of traffic:

  • Free Traffic
  • Paid Traffic

It used to be that in order to generate fast and easy traffic to your website, you had to set up advertising campaigns with pay-per-click marketplaces like Google Adwords.  While these campaigns would send instant traffic to your website, they often came at a hefty price, requiring constant monitoring in order to ensure that advertising dollars weren’t wasted.

Then came free traffic.  It was slower, often from multiple sources and often tedious to manage.  The results could be worthwhile but most marketers and business owners would give up too soon, unsatisfied with the time and effort required.

Thankfully, things have changed across the marketing landscape and these days there are ways to siphon high-quality traffic to any website or landing page you choose without spending a fortune on advertising channels and without having to endure the slow and tedious process often associated with free traffic campaigns.

In fact, using just a couple of the FREE traffic resources that I am about to share with you could ultimately flood your website with more traffic than ever before, instantly increasing your profits while solidifying your place as an authority in your market.

Are you ready to get started?  Let’s go!

What You’ll Learn:

  • Forum Traffic
  • Social Media Trafiic
  • Press Releases
  • Document Sharing Networks
  • Tutorial Based Learining Communities
  • Video Killed The Radio Star
  • Content Galleries
  • Coupon Traffic Siphon

Forum Traffic

Forum marketing has been a leading traffic source for countless marketers for years. But in today’s society of social media, it’s all about ‘relationship marketing’.

You use forums as a way of connecting to your target audience quickly so that you can identify what they want and then deliver it to them.

Forum marketing is a great way to build credibility in your market quickly, especially if you’re just getting your business off of the ground. It’s also a fantastic way to get in touch with the movers & shakers in your niche, while researching, evaluating and identifying points of entry (what type of products are likely to sell, what people are actively buying, looking for, etc.).

Forum marketing is also very easy because you can allocate an hour a day to staying active within the community and continue to generate interest and traffic to your website, even from posts that you’ve written months ago!

So, how do you drive traffic to your website from active forums in your market?

One way is to offer free, high quality content, tools and resources to your audience. If done correctly, you’ll quickly develop a positive presence within the forums and people will begin to turn to you as an authority in your market.  

Nearly all forums offer the opportunity to create a profile that includes your URL, short bio and personal information such as your name, email address and in many cases, your social media accounts (like twitter or facebook). But forums also offer you another way to maximize exposure through what is called a “signature box”. A signature box is attached to every post you make and usually includes a few lines of text and a direct URL.  Many forums allow only one URL, while others allow multiple URL’s as long as your signature does not exceed a certain length of characters.

You want to include a direct URL to your very best content page. Do not link directly to a sales page, but instead, provide a direct line of contact from the forum – to a page on your website that offers something of value. This could be a page on your blog that provides direct download links to free products, tools and resources, or it could be a link to a squeeze page that offers a valuable incentive in exchange for their subscription.

Social Media Traffic

Social marketing is all about directly connecting with your customer base, engaging them in conversation and building relationships with your target audience. One of the easiest ways of building a customer-based marketing campaign is to exploit the popularity of social networks like Twitter.com, Ning, Linkedin and Facebook.com.

When it comes to social media there are countless ways to touch down and connect with your target audience. With Facebook, you could set up paid advertising campaigns that are set to deliver based on user activity.  It’s a highly targeted form of advertising and a very cost effective strategy for those who want to test the waters while generating quick and steady traffic to their website.

You can also set up marketing campaigns at no cost as well just by creating a Facebook page for your business and connecting with potential customers. You can enhance your Facebook pages by offering discounts, special coupons and savings available only to those who join your Facebook group, like your page or connect with you in another way.

With social media platforms like Twitter, you’re able to connect with your audience easily just by sending out short updates, notices and news of interest.  Instead of marketing heavily within your social communities, always focus on offering value in the form of useful information, hard to find material, freebies, discounts and other benefit-driven offers that will help you stand out while nurturing relationships within your market.

And don’t forget other leading social networks like Linkedin.com and Ning.com, both viable social media platforms that will help you further extend your marketing outreach.  Linkedin is considered the “professionals social media community” where you can create a live portfolio and resume that lists your achievements, connections, business information and contacts. With Ning, you are able to create your very own customized social media community, providing your customers, members and subscribers with a fun and easy way to interact with one another and with you.

Press Releases

Press releases are a very effective and powerful way to reach out to your target audience and generate buzz around upcoming products, offers and launches.

Press releases are also very inexpensive to produce and extremely easy to distribute.  In fact, you can automate distribution by hiring press release circulation and distribution outlets that will tweak your press release and submit it to all of the major media stations, blogs and content syndication outlets.

You can also submit your own press releases through both free and paid distribution channels, so regardless of your time and budget, press releases are an essential method of positioning your business for mass exposure.

Here are the most important elements to include in your release: 

Release Time & Date:  You want to place the time and date of your press release at the top of every news release, either indicating when the document can be made public, or “For Immediate Release” to show that it’s ready for distribution immediately.

Headline: Summarize your storyline or message in just a few words. The objective is to immediately capture attention from potential customers and clients.

Subhead:  This expands on the headline and gives readers a bit more information about what your branding message is about.

Dateline:  Include the day that the document was released, and the place of origin (your city and state).  You can choose to include your companys address, or simply include your website’s URL.

Introduction:  In a single paragraph, cover the basic elements that you’d find at the beginning of an article:  who, what, when, where, why and how. 

Body: Expound on the introduction and go into your story. Use details, statistics and trend information to back up your assertions and get your points across. 

Bio/About “Your Company”:  Include background on you and/or your company and its services.  

Closing marks:  Use the symbols “###” or “-30-” to show that the press release has formally ended. 

Contact information:  Include your contact information, website address and any other contact information that will make it easy for people to get in touch with you. 

Document Sharing Networks

If you are looking for a quick and easy way to generate massive traffic to your website at no cost, you’ll want to explore the potential behind popular document-sharing and content distribution networks such as Scribd. You can upload content there and add it into specific categories.

And the great part about this type of site is that you can upload virtually ANY type of content. This includes articles, reports, ebooks, letters, tutorials and more.

Tutorial Based Learning Communities

One of the most overlooked sources of quality traffic is in “tutorial-style” websites. 

If you’re involved in a niche market where instruction based training is popular and in demand, you can instantly exploit an unbelievable traffic source just by uploading quality tutorials focusing on various tasks in your market.

For example, if you are a graphic designer you could create a series of short video based tutorials that highlight the different ways of creating graphics in Photoshop, or if you are an online marketer specializing in SEO, you could create a few different tutorial style guides and videos that show people exactly how to optimize their web pages for the major search engines.

Tutorial sites are an untapped source of quality traffic, and because people are genuinely interested in learning more about your topic or market, submitting a series of tutorials that include your website URL or squeeze page address in the footer of every tutorial will quickly generate a massive amount of red hot traffic to your site!

Tutorials don’t have to be complicated; in fact, you should focus your tutorials on being short and to the point.  

If you aren’t able to create video-based tutorials, you could outsource them to specialists in your field, or provide image based tutorials that include illustrations, graphics or diagrams relating to your topic, with written (transcript) of what is being done, step by step.

Here are a few places to submit your tutorials for immediate traffic:

http://www.tutorial-index.com 

http://www.DesignFloat.com 

http://www.TutorialKit.com 

http://www.Envato.com  

Tutorial sites aren’t the only source of untapped traffic that I want you to focus on.  Consider the many other ways that you can upload valuable content and maximize your traffic, instantly.

For example, consider hiring a programmer to create a simple WordPress plugin or template (you can also purchase full rights to existing templates) and add your site link into the footer of the template itself. As the template gets circulated throughout the countless wordpress template directories, you’ll gain valuable link juice and FREE exposure!

Plus, you can also include your template or plugin in WordPress’s own self-hosted directory, and get a backlink from the source itself!

Video Killed The Radio Star

Studies have shown that video sites have the power to convert as high as 30%! That’s phenomenal when you consider that standard websites typically convert at only 2-3%.

There are many ways to create compelling video presentations. You can outsource your video creation and editing for as low as about $25 per 30-second video to freelancers, or create simple video presentations yourself using Powerpoint slideshows, or even article content!

The key to successful video marketing campaigns is to incorporate relevant keywords into your videos description. 

Video websites carry massive authority with the major search engines, so by including highly targeted, specific keywords into your video campaigns, you’ll be able to maximize exposure, instantly.

To choose the best keywords for your video, you’ll need to conduct some quick keyword research as we’ve discussed in an earlier segment of this guide.  You’re looking for a keyword phrase with fewer than 40,000 results, so your competition isn’t so high that it would be impossible to rank.

Now, add your MAIN keyword into the first line of your videos description. You want to include it right in the title so the search engines see it.  

I always include my keyword at least twice with every video I submit, first in the headline/title, and in the description itself.  If you submit your video to a site that allows for “tags”, make sure to take advantage of those and add in additional keywords that relate to your market!

You should also include your website URL at the start, and end of your video, pausing the screen for a second before shifting into your videos presentation.  

And make sure that you use a call to action in EVERY video you create, so that those viewing your video are instructed to visit your website or squeeze page for more information. You need to tell your viewer what their next step should be, so make sure to use a strong call to action with every video you create.

And finally, you want to focus on building quality back-links to your videos. You can do this by direct linking (using anchor text) to your videos from feeder sites like HubPages, Squidoo, as well as your own blogs and websites, and of course, you can embed the video into your squeeze pages as well! 

Hot Tip:  One easy way of generating instant traffic from video marketing campaigns is to find a popular video and create a video response. By doing this you’ll be able to link your video to the existing video while piggybacking off of its popularity!

Content Galleries

Content galleries, otherwise known as “PDF networks”, “Content Portals” or “Ebook Directories” work on a very basic premise. You submit quality content in the form of PDF files such as reports, articles, ebooks or training courses and in exchange, you get free advertising from the directories.

And here’s another great aspect to content galleries – you can actually make money uploading content!  

Sites like http://www.tradebit.com will pay you a percentage of all sales made, so you can upload everything from short reports to PLR content that includes your website URL and name, and get paid for every download while gaining prime exposure from these authority content sites.

When creating your free content giveaway, make sure to create your content in PDF format. That way, you can be sure that it’s viewable on every operating system so you’re not leaving out Mac users, and you’ll be able to guarantee acceptance into every content distribution network. 

Here are a few places to begin submitting your PDF files:

http://www.Scribd.com 

http://www.Issuu.com 

http://www.DocsToc.com 

http://www.SmashWords.com 

http://www.Gazhoo.com 

http://www.Yudu.com

Coupon Traffic Siphon

You’ve heard of the popularity of coupon sites like RetailMenot.com but what you may not have thought about is just how easy it is to siphon traffic from these high traffic websites!

All you have to do is create a coupon code for a product or offer on your website and submit it into the top coupon directories online.  While many coupon websites will need to approve your offer, it doesn’t usually take more than 48 hours for it to go live and once it does, prepare for a major wave of unstoppable traffic!

Here are a few coupon sites that you can submit your offer to.  Keep in mind that the more exclusive your offer and the deeper the discount, the more exposure you’ll receive:

http://www.freeshipping.org/

http://www.ultimatecoupons.com/

Final Thoughts

You now have 10 fantastic ways of driving red hot traffic to your website!  Start off by implementing just one or two of these ideas into your marketing campaign and sit back as the traffic pours in.  Continue to expand your outreach by adding new traffic sources to your funnel and set yourself up for long term success.

To unstoppable traffic!

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How to Boost Your Content Marketing Results

Content marketing is all about creating high quality, relevant content that your prospects will respond to, but don’t be fooled; there are more ways to build successful campaigns than just with article or blog content.

When just starting out in content marketing, you’ll likely hear that your focus should be on creating content that will drive the most traffic to your website, maximizing your exposure, but if you want to build truly successful campaigns, you must make sure that your campaigns convert that traffic into either return customer’s, leads, or sales.

If you are basing your content marketing on articles alone, you should consider switching gears, and start focusing on additional content formats that will generate a positive response from those who visit your site. Providing prospects with different content types will satisfy all visitors, rather than those who only wish to read text-based content.  

So, what do you need to do?

You need to jack your campaigns up so that you are tapping into all of the most powerful content formats and really drill down into what your niche market really wants from you.

Makes sense, right?

The purpose of creating highly-informative, engaging and interactive content that will compel visitors into clicking on your purchase links, signing up for your newsletter or successfully completing another action that will likely result in a sale is all that really matters. That’s where your focus needs to lie, and the easiest way to achieve that is to expand your outreach by providing the types of content your readers want most.

The great news is that content marketing is one of the easiest ways to connect with your prospects, especially if you have a pulse on your market and know exactly what visitor is most interested in.  

So, why do so many content marketers struggle to generate traffic and sales from their content marketing campaigns?

Out of the dozens of content marketing strategies that we’ve evaluated over the years, one thing stood out to me time and time again: so many marketers were focusing on just one type of content!  And for the most part, that was the written word.

This included articles, reports and newsletters that offer regular content to those who subscribe. 

Now don’t get me wrong – this type of content can be exceptionally valuable, and every content marketing campaign should provide at least one option involving this form of content. However, content marketing should reach far beyond just articles themselves. If you truly want to maximize your revenue and build a recognized brand in your industry, you should harness the power of alternative content marketing strategies. 

For many, these alternative formats will accelerate their campaigns and boost traffic and revenue almost instantly.

So, what kind of content should you create that will yield the best results?  

This special report will reveal a few different types of content that visitor’s will absolutely love, leaving you with return customers while providing them with a memorable on-site experience. 

Let’s begin!

What You’ll Learn:

  • Creating A Content Pillar
  • Video Killed The Radio Star
  • Visual Winners
  • SlideShare Presentations
  • Content Will Always Be King

Creating A Content Pillar

Before we dive into the different content formats that you should be tapping into, let’s take a quick look at the importance of creating and understanding a content pillar, and how you can utilize this strategy to cover all your bases.

A content pillar is simply a structure that includes 3 key types of content:

  • Content designed to educate – typically the cornerstone of every campaign.
  • Content based on news, current events and data-driven material. This is where you tap into what is currently popular and use it to drive traffic to your website.
  • Content designed to entertain and encourage social distribution and sharing. This is the kind of content that most often goes viral.

 

Content that is designed to educate will consist of your most informative, useful content. Depending on your market, this could include straightforward, utility content that your market will find educational and informative. 

It also works towards portraying you as an expert on the topic, and an authority figure in your market, which is critical.

Content that is based on news, current events, or popular topics help drive in ongoing traffic, and while it can be time-sensitive material that can’t be used on a long-term basis, this type of content used to easily drive in massive traffic based on current hot topics that your audience are actively looking for.

And finally, content that is designed to encourage sharing via social media, email, or word-of-mouth, is always an important part of content marketing campaigns because this is the stuff that can go viral.  

This content should be interesting, fun and entertaining and is more often light-hearted and sometimes not particularly relevant to your product or service, but used to get more eyes on your videos and encourage click-through traffic.

Consider using all three content types when creating your campaigns to form a rock-solid content marketing strategy.

Video Killed The Radio Star

Do your content marketing campaigns include video content? If not, you are missing out on a huge segment of the market! 

Video can be highly engaging, interesting, and can capture attention faster and easier than almost any other content marketing vehicle.

With video, you can provoke emotion, encourage response and connect with your prospect in a far more meaningful way than nearly any other type of content available to you.  

If you aren’t using video content in your marketing campaigns you are leaving a ton of potential prospects out of your reach, and these prospects are going to go to your competition – the guys with video content.

Think about it:  Not everyone enjoys reading, and not everyone has the time to read lengthy articles.  But everyone watches video. 

Video content can be as short or as lengthy as you like, and if you aren’t experienced in video creation, there are several online tools that will help you create compelling videos in a matter of minutes.  (I’ll provide a few resources at the end of this report to make it easier on you). 

With video content, your focus needs to be on delivering a compelling message to your prospects.

Your video campaigns should always include:

  • Content that creates brand recognition. 
  • Entertains your viewer.
  • Content that is unique, compelling and fresh.
  • Content that takes your prospect on a visual journey.
  • Content that involves emotion. You want to make them remember you!
  • Content that reminds your visitors of the benefits of using your product/service.
  • Content that builds trust.
  • Content that reinforces your brand.

Using video to create viral campaigns that people will thoroughly enjoy will skyrocket traffic AND sales. 

Plus, with video, people can easily share with their friends, family and colleagues so without any extra effort on your part, you could end up with a viral campaign that is being distributed to millions of people, all around the world!

In my list above, I mentioned “reinforcing your brand” and “creating brand recognition”.  These are two very different things, but you’ll want to make sure to include both elements in every video campaign.

Reinforcing your brand simply means that you want to leave your visitors in a positive mindset in regards to your business. You want them to walk away (or click away) from your video feeling better about themselves in some way. If you can connect your brand with personal feelings of empowerment, your campaigns will skyrocket.

And when I mentioned creating brand recognition, here’s what I mean. You don’t just want to offer your visitor with one video. The more people see multiple videos from you, the more likely it will be that they will remember your business, and your brand.  

So, consider creating a series of videos that are all connected in some way – whether it’s by topic or genre.

Visual Winners

Infographics took the Internet by storm years ago and continue to be amongst the most popular forms of content online. 

With infographics, you are providing a clear and concise visual guide for those who visit your website, capturing their attention quickly ensuring that your material doesn’t get lost in the information-jungle.

Infographics are an innovative way to draw attention to your material, while giving your visitor’s something new and interesting. And because it’s basically text transformed into an image, it’s also very easy to create.

And best of all, infographics can make your content go viral, especially as it will enable you to tap into an extended network of visitor’s by featuring your graphics on websites like Pinterest and Instagram. Infographics go far beyond just telling people what your brand is about – instead, you can show them.  This is a far more effective method!

>> Click here for examples of popular infographics.

It won’t take you long before you realize just why these graphic-based promo tools are so popular. They lay everything out in one quick snapshot, engaging visitors and making it really easy to read through a ton of information in a short amount of time.

The power of visual content can be witnessed just by looking through your Facebook newsfeed as well.  Look at how many people are sharing pictures (and infographics), liking the content and spreading the word amongst their followers and friends!

And infographics are just plain easy to use. You can embed them into your website easily, and you can also provide that embed code to others so that people can easily integrate your infographic into their own blogs or websites!

And finally, infographics can simply make your content easier to understand. People tend to respond to visual aids far easier than they do to text-based ones, so by incorporating infographics into your content marketing strategies you are giving your prospects bits and pieces of relevant content in bite-size chunks that are easy to understand, and act on.

I’ll include a couple of resources at the end of this report that will help you create stunning infographics quickly, and easily.

Slideshare Presentations

Video and infographics are just two easy ways to increase exposure and maximize the effectiveness of your content marketing campaigns.

Here is another way to build a successful campaign: Slideshare Presentations!

Do you really want to capture their attention? Consider creating a video presentation in the form of a slideshare for your website visitors! 

Slideshare is owned by Linkedin. It’s basically a community for slideshow presentations where you can upload your presentation (also called “Decks” by people in the industry), and drive in traffic!

Slideshare also allows you to add videos and infographics as well, so you can build different types of campaigns using this one powerful resource. 

By creating SlideShare presentations, you are combining two of the most popular content types: visuals and written content. By combining these two formats you can build highly engaging presentations, all within one easy-to-use platform.

Here are a few things to keep in mind when creating your Slideshare presentations:

  • The first thing you should do is create a storyline (also called a storyboard) that outlines your SlideShare from start to finish.  Keep it simple and very clear so that your viewers can quickly grasp your core message.  Break content down into bite-size chunks.
  • Outline your goals for each SlideShare presentation. What do you want to achieve? What to hope for viewers to do after watching your presentation? Are you creating these to entertain, get email subscribers, build authority in your market? Knowing your objectives early on will help you build laser-targeted presentations that will yield the type of response you are looking for.
  • Come up with a catchy title for your presentation. This is a very important step because you really want to get noticed and ensure your SlideShare stands out, and speaks to your audience.
  • Use bold fonts, headlines and sub-headlines to capture attention and keep viewers engaged in your content, and use bullet-points to highlight important notes that you want them to pay extra attention to.
  • Make sure your presentation is meaty, provides value and then add a call to action to the end of your presentation in order to encourage responses. 

That’s all there is to it!  Are you ready to get started? Visit: http://www.SlideShare.net to sign up and build your first SlideShare presentation.

Content Will Always Be King

Regardless of the different content types that you incorporate into your content marketing campaigns, high-quality, informative and relevant content that your audience is desperate for will always be King.

Consider other ways of transforming static article content into highly-engaging content magnets.

For example:
Could you create a how-to guide for your market that provides useful information on a certain topic?  

You could present this in a series of blog posts, articles, a website or a downloadable guide (encouraging opt-in’s and building your list). Or, you could deliver the entire thing as an email series!

Take advantage of every opportunity you can to demonstrate to your audience that you are an authority in your market and that you are here to help them make informed decisions, learn something new, or stay abreast on important topics and information in your industry. 

Double-up with a combination of visual and text-based content campaigns.

Example:  Create a highly informative blog post and embed an engaging video into the content. Or, create an illustration that will provide extra dimension to your content, or perhaps create a graph or data chart that highlights the material that you have just touched on.

Take it a step further by providing access to additional components or resources that tie into your main content, such as spreadsheets, data charts and graphs that support your information and make it easier to understand.  

Doing this will have an incredible impact on your audience and amplify your marketing message (while keeping your user’s attention).

Provide case studies that showcase your offer and the success of those who have followed your system or used your product or service successfully. 

Nothing speaks to a potential prospect than by seeing live examples of those who have achieved success!

And don’t forget the power of memes!  Memes are shared all over the Internet, especially on social sites like Facebook and twitter. Consider creating a series of memes that are funny and entertaining (and likely to be shared).

Final Thoughts

If you expand your content marketing campaigns to include various formats that give your website visitor more options, you’ll quickly see your campaigns soar, and response rates will skyrocket. 

Try to incorporate at least 2-3 content options into your current marketing funnel, and keep a lookout for what your competitors are doing successfully, and what people are responding to so you are always on top, with a strong pulse on your market.

Content marketing is a powerful way to connect with prospects, get to know your market, and deliver exceptional value that will put you in your customer’s line of sight, while building a recognized brand as a leader in informative and useful content, while providing potential customers with many reasons to return to your website again, and again.

I wish you the very best with your content marketing endeavors!

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Smarter Content Marketing

Even in the age of video, live streaming, and social media, content marketing is still the reigning King when it comes to building successful campaigns that will drive in traffic, and bolster sales and prospect activity. It’s also still the most effective way for both new and seasoned marketers to connect with potential leads, and to build organic traffic funnels from the major search engines.

But the days of writing a short article, getting a few backlinks, and sitting back while the traffic pours in are long gone. There’s just too much competition for those forms of marketing to be effective, and the search engines have changed the way they place value on content in terms of providing exposure through keyword searches made by those in your niche.

Successful content marketing requires more effort and thought, and it requires a more complex strategy than ever before, but it’s certainly not difficult to do. If you create a powerful strategy based on the smarter content marketing tactics in this report, you’ll be able to quickly funnel traffic into your websites while ensuring that your campaigns are designed to achieve long-term success.

In this article, you’re going to learn about some of the key metrics you can use to judge whether or not your content marketing strategy is a success, and how to formulate a winning strategy right from the beginning, requiring fewer tweaks and limited trial & error.

There is a system – an absolute formula – for creating successful content marketing campaigns, and I’m going to lay it all out on the line for you in the coming chapters.

You’re also going to learn about some very specific ways you can generate even more traffic to your website through content-based campaigns, and how to figure out exactly what your visitors are interested in, so you can deliver the best possible on-site experience to your prospects.

So, without further delay, let’s get started!

What You’ll Learn:

  • Out With The Old
  • Key Performance Metrics
    ◦ Traffic
    ◦ Impact
  • How To Create Content  That Converts
  • Setting Yourself Apart
    ◦ Create A Content Plan
    ◦ Don’t Forget Existing Content
    ◦ Include Multiple Formats

Out With The Old

To begin, I want you to know that the older (and outdated) methods of content marketing are simply no longer effective. They’re either marginally useful, not useful at all, or, at worst, damaging to your ability to generate leads and create effective traffic-generating campaigns that will stand the test of time.

For many years, content marketing relied almost exclusively on search engine traffic, but that strategy is no longer as viable. There’s just too much competition and search engines highly favor older sites that have established trust and authority, over new sites that have yet to build on an overall quality score, or history. Getting ranked as a new site is very difficult, though definitely not impossible.

At one time, all you had to do to rank well in search engines was use targeted keywords throughout your website content. In addition, repeating keywords throughout different areas of your website (such as meta keywords, page title, header tags, etc.) would also help score a better ranking in search engines. This was often referred to as “keyword stuffing”.

When ranking based on keyword stuffing became extremely competitive, and search engines grew wise to the methods people were using to manipulate their website’s ranking, it became far more difficult to get anywhere by using those methods.

They simply became outdated and ineffective.

To combat the changes in the way search engines determined what websites should appear when specific keywords were entered, website owners started to focus instead on building backlinks from authority websites, essentially leeching credibility from other established pages. With a decent number of backlinks pointing to your website, and with on-page SEO used to optimize your pages to target those keywords, you could usually count on your website ranking in the first few pages of the major search engines.

Then, the search engines changed their algorithms yet again, and webmasters were scrambling to figure out exactly what the search engines wanted to see on their website to assign decent ranking.

Here are a few tactics that either don’t work anymore, or don’t work as effectively as they once did. Keep an eye out for these, so you don’t end up penalized by the major search engines:

  • Keyword Stuffing – Never, ever include the same keyword any more than necessary to convey the point of your article. You could get penalized or even banned from search engines if you try stuffing too may keywords into your content.
  • Backlink Farming – While it’s still important to build backlinks to your websites from authority sites, getting too many backlinks too quickly, or obtaining a lot of low quality links will do nothing for you and may even cause your site to be penalized by the search engines. Instead, focus on building quality links over a longer period of time. Slow, and steady.
  • Keyword Domain Names – The tactic of registering keyword-based domains in order to rank better in the search engines isn’t always successful. While it won’t get you penalized, it won’t necessarily help your ranking either. Instead, register domain names that are easy for visitors to spell, are relevant to your website’s content, and help you build brand recognition. And make sure they’re memorable!
  • Overuse Of Anchor Text For Backlinks – Years ago, it was vital that you use your main keyword in all, or most, of your backlinks, but these days you could be penalized for that. Instead, you should spread your backlink anchor text amongst a range of components, such as your page and article titles, main keyword used within content, keyword variations, etc.
  • Pages For Every Variation Of A Keyword – Many people used to create a brand new article (which was usually just a slight variation of another similar article) for every single variation of a keyword, but these days that’s not a good idea. One long, high quality article is much, much better than 10 or more thinner articles.

So now that you know what to avoid, here’s the great news. You don’t have to rank in the search engines for major keywords in order to be successful! In fact, you can run a successful business without any search engine traffic whatsoever.

So, what DOES work for SEO and content marketing? Well, that’s a tough question to answer because SEO is such a complex topic. It would take a lot more than a short report to cover it all.

Since it takes so long for newer sites to gain traction in the search engines these days, it’s actually a better idea to focus more on getting traffic from other sources, like social media, rather than specifically focusing on search engine traffic. Not only will you get more traffic faster, but you will actually boost your SEO rankings significantly!

A basic strategy would look something like this:

  • Write long, high quality articles between 1,500 and 3,000 words each and post them to your website or blog.
  • Optimize them for the search engines with relevant keywords used throughout content, article titles and create a linking strategy that directs readers to other relevant articles on your website.
  • Make sure you have social like/share buttons on every page of your website or blog.
  • Share all of your content to your own social media profiles.
  • Ask your followers and visitors to like, share, and comment.
  • Build links naturally.

Key Performance Metrics

In order to gauge the success of your content marketing efforts, there are a few key performance metrics you should pay attention to. Most marketers just look at their traffic logs to judge whether their content marketing is successful, but there’s so much more to it than that.

Let’s take a look at a few of the different metrics you should be paying attention to when deciding if your content marketing strategy is working as it should.

Traffic

Obviously traffic is your most important metric. Not only should you pay attention to your overall website traffic, but to a few other important traffic metrics, as well such as:

  • Traffic to individual articles – This will help you decide what your visitors are most interested in reading about, and whether or not you’ve been delivering that to them.

 

  • Where your traffic is coming from – If you’re getting very little traffic from certain sources and more from others, you can either choose to focus on those you’re successful with to get even more traffic from them, or focus more on those you’re getting very little from in an attempt to increase traffic from those sources.

 

  • How many people are sharing your content – It’s very important to find out how many people are liking and sharing your content, because this will tell you whether you’re truly reaching your audience or not. People won’t like and share content that didn’t interest them.

 

  • Comments – Comments are always a good indicator of whether or not your content is living up to the standards people expect. If you receive very few comments, or people don’t have a lot of positive things to say, it might mean you’re not hitting the right points with your content.

 

  • Conversion rate – Pay close attention to your conversion rates to see if your content is doing its job. Your content is useless if all it’s doing is attracting traffic. That traffic must also convert into email subscribers, CPA leads, sales, etc.

Impact

The bottom line is making sure your content marketing efforts have a positive net effect on your business rather than a negative one. There are several ways your content marketing can actually have a negative net impact on your business, and that’s something you want to avoid at all costs.

Negative impact can be caused by a number of things:

  • Poor quality content that leads people to believe that you are not an authority on the topic. You need your readers to have faith in your comprehension of the topic, and look to you as a leader of informative and accurate information.
  • Content that doesn’t resonate with your audience will hurt your chances at encouraging repeat visitors while also showing a lack of understanding of your market.
  • Content that sells without informing is a common mistake that new marketer’s make. You want your content to provide useful information while also entertaining your audience. Creating engaging content will drive in traffic and ensure return visitors. Failing to do that will destroy your chances as converting leads into customers.

Positive impact happens when you create high quality content that truly connects and resonates with your target audience.

This is why it’s so important to know your market (the niche) and your audience (the people) extremely well. You want to know exactly what they will connect with, what kind of content provokes a positive response, and how best to help or educate potential customers.

The more you have a pulse on your market, and the better you know your target audience’s deepest needs, hopes and desires, the easier it will be to create content that will drive in traffic and convert into sales.

In the next chapter, we’re going to talk about how you can figure out exactly what kind of content your audience wants to read so that you can build wildly successful content marketing campaigns!

How To Create Content That Converts

Anticipating exactly what kind of content your audience is most interested in is difficult to do without first conducting market research.

The key is to research potential content before you write it, and there are a few ways to accomplish that quickly and easily.

The first easy way is to evaluate social media, like Facebook or twitter, to look for articles that have received a high number of likes, retweets and shares. That’s a clear indication that the type of content being shared is well received and in demand by your target audience.

Makes sense, right?

You can also keep tabs on the type of content that has very few likes and shares to see if you can spot why it may have performed so poorly. You can look for the differences between poorly received content and information that generated a positive response from your target audience. Quite often it isn’t just about which author had the larger following, but about the type of content itself.

Social media provides you with a clear and concise snapshot of content that is being widely distributed through sharing, and content that is stale (no retweets, limited sharing), making it easy for you to create content based on the formats proven to be successful.

This type of market research also puts you in the seat of your potential prospect, providing you with a different perspective on what you would find engaging, and what kind of content truly reaches out to you and pulls you in.

Would you want to share content that contains factual errors, inconsistences, or grammatical mistakes? Would you want to share content that was thin on value and thick on advertising? And you certainly wouldn’t want to share content that was boring or uninteresting.

It’s important to create the type of content that you personally would want to read and share, but you must also make sure this content is right for your audience. That’s why it’s important to research carefully before you create content.

Another easy way to research what people are looking for is to explore the comments pertaining to an article on popular websites in your market. Make sure to also include Facebook comments, blog comments, etc. This type of direct feedback can be an absolute goldmine of information and will help to shape the type of content you decide to create for your audience.

For example, a comment on an article might say something like:

“Great article, but you didn’t mention what qualifications one might need. Is a degree required, or would a certificate be enough to land a job in this field?”

This would tell you exactly what information you might want to include in your own article on the subject to make sure you hit all the points a reader might expect to see and be most interested in.

This is especially true if you see the same type of comments multiple times. Taking note of how often a particular question is asked, or comment made about something that is lacking, the easier it will be for you to craft compelling articles that answer burning questions in your market.

By studying your competitors’ content, focusing on the comments it receives, and the level of distribution it gets through sharing on social media, the better understanding you will have about the type of content will be most appealing to your average prospect.

Setting Yourself Apart

Beyond figuring out exactly what your visitors are most interested in, you also need to deliver an experience that goes above and beyond, if you want to truly stand out from all the competition and build a brand recognized for quality and trust.

Let’s take a look at some ways you can set yourself apart and develop the most effective content marketing strategy possible.

Create A Content Plan

Most people go into content marketing without a plan or strategy in place. They think simply writing articles for their blog or website, and sharing links to those articles through social media is enough.

It isn’t. If you want to create high performing content marketing campaigns you need to take things a step further, and develop a plan of action as well as a content plan.

To start, think about your primary goal, which is probably to make money, as well as any secondary goals, such as increasing your social media followers, reaching new customers, or building an email list.

Every article you write should somehow help you achieve one of those goals. One article might focus more on helping you sell a product or service, while the next might lead to an opt-in magnet to increase your subscriber base. And yet another may be a knowledge-based content that simply lends credibility to your brand and helps to educate your customer.

No matter what, each article should have a purpose that will help you reach your goals.

You can create an editorial calendar of upcoming article ideas, and be sure to write down which goal that article will help you work towards. That way you can space out your content in a way that helps you work towards all those goals simultaneously, and you’ll see at a glance that you aren’t overlooking important aspects of your content marketing plan.

Don’t Forget Existing Content

If you’ve been in content marketing for a while, you may already have a base of content you’ve built up. Maybe it’s not performing well or isn’t receiving a lot of exposure.

It can be remarkably effective to go back and edit that older content in order to add new information, update material, remove anything that has become outdated, and improve the quality of the content itself.

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Include Multiple Formats

You can also take existing content and rebrand it into other content formats, such as by creating a SlideShare, a video or an infographic. Repurposing content is also an affordable way to breathe new life into content, while providing your website with new material at no cost.

These days, people are looking for content that goes above and beyond simple articles. They want to see interesting images, info graphics, videos, slideshows, reports, and more. They are looking for magazine-quality content, or even better, and if you can’t deliver that, there are thousands of other sites that can.

As an added bonus, any additional media you add has the potential to boost your search engine rankings, as well as getting you more traffic from places like YouTube or Pinterest that rely on forms of media other than the written word!

Final Thoughts

Content is still King, and it always will be. Without high quality content, you will struggle to draw in prospects, gain interest from new customers, or build a recognized brand in your industry. 

It takes more work, more effort, than ever before, but that means you have a chance to stand out. While others still cling to that bygone era of easy traffic through outdated methods, you can create a user experience that will not only gain favor with the search engines, but will attract the right kind of buyers, while expanding your outreach, increasing your social media presence, and making more money.

Make sure to study your metrics carefully and research well before you write a piece of content. This will help you write content that will please your audience and help you achieve your goals.

Good luck!  

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