Social media sites like Facebook and Twitter are the new trend of the internet. It opened new possibilities to communication and it improved the way people connect and share. Think of it as an online ground where people can meet and interact electronically.
But as you know, business thrives where people thrives. And having realized the large number of people that login to social media sites on a daily basis, internet marketers found a new marketing channel for their online businesses.
Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche.
However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly. In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise.
So to help you avoid the pitfalls of social media marketing, we made a list of 200 tips that will guide you to the proper use of social media sites. So read on and learn how you can turn social media sites into an effective marketing tool.
What You’ll Learn:
- Tips on choosing which social media site to use
◦ Choose a social media site that is popular in your area.
◦ Consider using multiple social media sites. - Tips on getting started with a social media site
◦ Make a draft plan of the contents first.
◦ Come up with an editorial calendar.
◦ Know your target market niche.
◦ Check for a possibly existing account with a similar name.
◦ Try using checkusernames.com to create a unique moniker.
◦ Know how to lure in the people in your target market niche.
◦ Ready high quality graphics and Photoshop edited photos.
◦ Ready high quality short articles, comments, posts.
◦ Make sure that you have the resources to regularly maintain a social media account.
◦ Check to see if having a social media account will really be of help to your company or if it will just be a liability.
◦ Know the dangers and risks of having a social media account and see if it is worth it.
Tips on getting started with a social media site
1. Make a draft plan of the contents first.
Getting started without a plan can lead to a messy start. This will not be good for your company image. So before you make your social media account available, make sure that you planned for its contents and design first.
2. Come up with an editorial calendar.
You may have plenty of things you want to share and say. But if you post all of them at the same time, people will get confused. Also, you will quickly run out of things to share in the future. So make a timeline and plan which things you want to post first and which ones should follow in a chronological order.
3. Know your target market niche.
There are plenty of people that join social media sites. However, you do not really want to reach all of them. You need to focus on a group of people which are ‘potential customers’. Know who they are.
4. Check for a possibly existing account with a similar name.
You do not want people to confuse you for another organization, group, or individual. You do not know how these other accounts are behaving and anything they do might have implications on your company’s image.
5. Try using checkusernames.com to create a unique moniker.
If you found out that there are already existing accounts with a similar name or a mockingly similar name, you can go to checkusernames.com to help you come up with an alternative.
6. Know how to lure in the people in your target market niche.
Do you already have a clear vision of who your target market niche is? The next thing you need to figure out is how you can lure them in. You need to do research on the things that interest them. For example, if your products are cosmetics and your target market niche are women, then perhaps some video content about makeup tricks will lure them in.
7. Ready high quality graphics and Photoshop edited photos.
Sometimes, it is not the content but the appearance. What really draws some people into a social media profile is the looks of it. You can make your profile page look more attractive by using pictures, photographs, and images.
8. Ready high quality short articles, comments, posts.
After luring them in with flamboyant graphics and attractive page design, your people will start looking for content. If they find nothing, they will leave. For some juicy content, you can hire people to write short articles, comments, and posts.
9. Make sure that you have the resources to regularly maintain a social media account.
Yes, it is free to sign up to Facebook and Twitter. But you will need to hire graphics artists, video editors, content writers, and maintenance crew. And if you need to advertise, you will probably need to pay these social media sites. Make sure that you have a budget for it.
10. Check to see if having a social media account will really be of help to your company or if it will just be a liability.
There are a lot of benefits in having a social media account for your company. But there are also dangers. You need to analyze if you can take these risks head on.
11. Know the dangers and risks of having a social media account and see if it is worth it.
Having social media accounts can open your life to a whole new set of vulnerabilities. Your pictures, name, location, family, and friends can be used to create a profile that could compromise your safety and privacy. Social media sites have many benefits, but also have many dangers which you should recognize before signing up.
Tips on choosing which social media site to use
1. Choose a social media site that is popular in your area.
Of course, you want people to view your social media site, especially your target market niche. However, there are social media sites that are popular in some countries but not in others.
For instance, it appears that Facebook is more widely used in Asian countries while Western countries are more likely to be active on Twitter.
2. Consider using multiple social media sites.
If you live in a place wherein there are several social media sites that are in use, perhaps you can sign up an account on all those social media sites. This way, you will be able to reach more people.
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Final Thoughts
Understanding the advantages social media sites can offer is indeed essential. But there are those people in the world who might be hesitant or unsure when it comes to using them as a marketing avenue for their business. But the thing is, being hesitant about it only means that you have not explored proper ways of utilizing it for business promotional purposes yet.
Social media sites are here to stay. They’re not just a fad or a flash in the pan; the technology is here to stay, and marketers will always find new ways to market their products. So the answer is yes – businesses can use social media sites to reach their audience. Businesses follow their target market, whether it’s Twitter or Facebook, because that’s how they gain customers. This holds true for online as well as offline businesses.
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