Connecting Trends in Business
Viral Traffic is something most marketers would practically kill for, yet it’s often more elusive than the Loch Ness Monster or Bigfoot! It can be tough to get viral traffic, but as you’ve undoubtedly seen others do it, you know it’s possible.
So why exactly is viral traffic so valuable, anyway?
Well, it’s somewhat like the power of word-of-mouth marketing. You’ve undoubtedly heard how valuable word-of-mouth marketing is, right? It’s a form of social proof.
Let me ask you a question. If you were looking to buy something, who would you be more likely to trust… the salesperson who stands to gain a commission for selling you the product, or a good friend or family member who recommends the product as one they have tried and loved?
Unless you have incredibly untrustworthy friends and family, chances are you’d believe them over the salesperson you don’t know. It’s human nature to be skeptical of people they don’t know. Many people are even skeptical of people they do know.
But viral marketing uses the power of social proof, because people warm up prospects for you. When someone shares your content, it’s almost as good as a recommendation. When a friend sees the link, they’re already warmed up to you a bit because of this quasi-recommendation.
Let’s compare viral marketing with traditional advertising for a moment…
If you put up a traditional ad… say an ad on Facebook… people are coming to your site as completely cold prospects. This means they generally don’t know you, they don’t know your product, and thus they won’t readily trust you.
If you have a viral campaign going and you get a prospect via a social share, that prospect is already slightly warmed up to you. It may be to a very small degree if that prospect hardly knows the sharer, or it may be to quite a large degree if the sharer is a close friend or family member.
This makes viral marketing one of the most effective types of marketing there is, and it’s also one of the easiest if you know the secrets to getting viral traffic.
In this report, you’re going to learn about the most common problems with viral marketing campaigns, and how to avoid making these common campaign-killing mistakes in your own campaigns. You’ll also learn some great tips and tricks for making the most of your campaigns, and making viral marketing much easier than you ever thought possible.
So let’s get started.
There are three major problems people typically run into when trying to develop viral marketing campaigns. Most viral marketing campaigns that fail can be traced to one of these root causes.
These three common problems are:
In this chapter, we’re going to take a look at these three problems, and how you can ensure you don’t encounter them in your viral marketing campaigns.
Problem #1: Lack of Knowledge
The biggest problem most viral marketers face is just a general lack of knowledge about how viral marketing works, what it takes to make a killer campaign, and how to make the most out of their traffic.
Most people just create videos, blog posts, graphics… whatever they think is “hot” at the moment. Then they throw it all at the wall and see what sticks. The trouble is, it’s usually nothing.
If you don’t understand what makes a successful viral marketing campaign, you’re sure to fail every time – unless of course you happen to get incredibly lucky.
Problem #2: Viral Marketing is Less Effective
It used to be much easier to make content go viral. Once upon a time, you could add a “share” button beside nearly any type of content and it would go viral overnight.
That time has come and gone.
The trouble is that now pretty much everyone has multiple share buttons beside their content. People are becoming “share blind”, and unless content is truly exceptional, they aren’t likely to push that button.
People used to share practically everything. They did it because it was new and “cool”. They did it because they wanted attention. They did it to help out their favorite bloggers and site owners. They did it just to do it.
Now, people are burned out on it. It isn’t new and cool anymore, so it’s lost its luster. And people also realize now that sharing dozens and dozens of posts per day just makes their friends really irritated.
If you don’t give people a really compelling reason to share your content, they won’t. Period.
Problem #3: The Content Isn’t Share Worthy
As we saw in problem #2, unless your content is something very interesting or useful, people aren’t likely to share it. Because people are so much more selective about what they share, it’s more critical than ever before that all of your content be share worthy.
Just keep in mind what you yourself might share. Would you share someone’s sales page just for the heck of it? Probably not. You might if it was a good friend you wanted to help out. You might if you were doing a JV with that person. And of course you would if you could earn a commission on it. But as a general rule, you probably wouldn’t. Why would you?
It doesn’t matter how many calls-to-action, share buttons and begging you include, people aren’t going to share boring content. Okay, okay, I know you think your content isn’t boring. And chances are, it’s not really. But is it truly exceptional?
If your content isn’t something that people will become naturally excited about enough to share, you’re going to have to give them a powerful incentive to share your content. If you give them an incentive that is strong enough, they will share it.
So how do you do that? With a bribe, of course! We’ll talk about that later. For now, let’s talk about creating share worthy content!
If you’re ready to finally stop being a slave to the system and start working for yourself, just click the button below. This is your chance.
In order to get people to share your content, it needs to be truly worthy of sharing. Most people don’t want to inundate their friends and family with tons of superfluous content.
No one likes to think of their content as superfluous, but unless it’s really interesting, unique, or in some other way valuable, most people will consider it as such.
It’s not particularly difficult to create content that is share worthy, but it takes a little bit of extra thought and effort. There are ten psychological factors you can use to ensure your content is as share worthy as possible. Let’s take a look at these ten factors.
Viral Factor #1: People Share Positive Content
Turn on the news. Most of the time all you see is sadness, pain, death, destruction and other negative things. Our brains are absolutely slammed with horror day after day.
You may think these shocking and horrific stories are the ones that get shared most often, but you’d be wrong. The fact is, people are much more likely to share positive content than they are the bad stuff.
If you really pay attention to the kind of content people share, it’s almost always positive, upbeat, heartwarming stories that really make people feel good. This is the kind of content people want to share with their friends.
They don’t want to shock and horrify their friends. They want to bring them joy! So always remember that positive content is share worthy content!
Viral Factor #2: People Share Emotional Content
Emotion is one of the most powerful motivators imaginable. Any type of emotion makes a difference. Positive emotions, as we saw in factor #1, are more powerful than negative, but all emotions can inspire sharing.
Keep these emotions in mind as you create your content:
Viral Factor #3: People Share Useful Content
Useful content is easy to find, but unique useful content is not. You can find a thousand different recipes for a particular dish, perhaps ten thousand or a hundred thousand or more. But finding that same recipe made with leftovers, or made with super cheap ingredients, or made on a grill instead of in an oven, or with any other unique and useful spin… well, that makes it share worthy.
Create content that helps people solve a problem, preferably in a unique way. Think of the biggest problem your target market faces, and then create viral content that helps them solve it. Bingo! Instant share worthiness!
Viral Factor #4: People Share Entertaining Content
People love entertaining their friends. That’s why joke books have been great sellers for years. It’s why jokes are some of the most shared and emailed content. And it’s why class clowns always seem so popular.
Have you seen those funny cat videos that make the rounds? How about those hilarious Superbowl commercials that go viral overnight? If your content is funny… genuinely funny… people will share it.
Just remember that funny content won’t necessarily be appropriate for every situation. If you’re selling burial plots… avoid comedy. Seriously. That would be really tasteless.
Viral Factor #5: People Share Politics & Religion
People love to share content that agrees with their views on politics, religion, etc. Most people don’t even care if they offend their family and friends. They want to share their viewpoint, and hopefully try to change some minds to their side in the process.
Just be careful using this kind of content, because it could backfire. You could really polarize your audience, causing some of them to flock to you and others to flee in a panic.
Viral Factor #6: People Share Content That Makes People Think
Philosophical content – that is content that really makes people stop and ponder – can go viral really quickly simply because it’s not the same old mindless stuff you see online every day.
It’s not easy to come up with unique stuff that makes people think, but if you can accomplish it, you can definitely gain an audience quickly.
Viral Factor #7: People Share Unique Content
Unique content is a rarity these days. The internet is absolutely packed to the rafters with content of all types, so creating something truly unique is a challenge in and of itself.
Of course, if you can pull it off, unique content will be something that will go viral very rapidly, especially if it’s powerful and compelling in some way. Useful? Funny? Emotional? Just be as unique as possible, and you’ll increase your viral factor by leaps and bounds.
Remember, people love to be the first of their friends to share something new and exciting. So the newer and more unique it is, the faster it will spread.
Viral Factor #8: People Share Shocking Content
You’ve probably seen a little risqué content being shared amongst your friends and family, haven’t you? Maybe you’ve even shared some yourself. You know… the kind of content that makes people blush and giggle and maybe even speak in hushed tones, lest someone hear.
It’s a rush for most people to see and share content that might shock their friends. It’s also exciting to view it, especially when we think we shouldn’t.
Just remember that like political and religious content, it could backfire. If your audience is more conservative, you should probably shy away from this type of stuff.
Viral Factor #9: Content Must Reach Critical Mass
In order for content to go viral in the biggest possible way, it must reach critical mass. Unfortunately, viral marketing is really an all-or-nothing game. Unless your content takes off quickly, it probably never will.
There are exceptions to this, of course. There are exceptions to nearly everything. But exceptions to this are few and far between.
If you want your content to go viral in a big way, it’s important for you to push it hard. It must reach critical mass, meaning it must be shared by enough people to push it globally very quickly, or it will just fizzle and never get anywhere.
Viral Factor #10: People Share Incentivized Content
No, you don’t have to pay people cash to share your content, although that certainly could help if you wanted to do it. But you must offer some sort of valid, compelling incentive to get people to share it.
Bribe them, beg them, whatever you have to do. Just get them sharing your content!
Okay, now that you know how to create content people will share, it’s time to figure out exactly how to create compelling content that makes people want to share it just because it’s so amazing.
First, think about what people typically share:
Spend some time brainstorming about your niche. Think about what kind of content would really appeal to your audience, and what they might be most likely to share. Make a list of those things, and then try to choose a few of the most compelling to focus on.
Remember, if you can solve some kind of problem in your niche, people will naturally want to share your content.
There are some questions you need to ask yourself as you are brainstorming that will help you figure out exactly what people are looking for.
Let’s take a look at those questions…
It’s very important to incentivize sharing unless you have extremely unique and compelling content that people will share rabidly with no incentive whatsoever.
Such content is extremely rare, thus incentives are key to almost every viral campaign.
Think about the viral campaigns you’ve seen lately. Many of them require sharing in order to enter a contest or get a discount of some sort, right? That’s because incentivizing content works.
Let’s take a look at what makes a great incentive:
Now it’s time to get people sharing this killer viral content you’ve created. You’ve engineered your killer virus, now it’s time to unleash it on the world and make it spread like wildfire!
There are a couple of quick and easy ways to do this:
All right, you’ve created the killer share-worthy content, you’ve made sure it’s compelling, and you’ve put your campaign in motion. Now it’s time to put the whole thing on virtual autopilot!
Social Share Monkey will help put the delivery of your incentive completely on autopilot. This ensures you won’t miss anyone, which could really hurt your reputation, and that you won’t throw away your valuable time by having to deliver thousands and thousands of incentives individually.
Here’s how it works:
It’s really that simple! No more delivering incentives manually. No more wasting countless hours at this pointless task. No more angry people who have to wait too long to get their item.
Best of all, you can have Social Share Monkey running on any page on your website, allowing people to share all types of content, including YouTube videos, infographics, blog posts, or any other type of content you can put on your pages.
If you’ve been wanting something that would get people to share your content, Social Marketing Monkey is exactly what you’ve been looking for! The software can handle all aspects of your viral campaign for you. All you have to do is create killer content!
Viral traffic may be elusive, but it doesn’t have to remain hidden in the shadows forever! You have a far greater chance of finding it now that you know some of the secrets!
Remember this if you want to create an awesome viral campaign that is sure to pull in massive traffic:
Go check out Social Share Monkey right now. You’ll be glad you did!
If you’re ready to finally stop being a slave to the system and start working for yourself, just click the button below. This is your chance.
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