Studies have shown that video sites have the power to convert as high as 30%! That’s phenomenal when you consider that standard websites typically convert at only 2-3%.
There are many ways to create compelling video presentations. You can outsource your video creation and editing for as low as about $25 per 30-second video to freelancers, or create simple video presentations yourself using Powerpoint slideshows, or even article content!
The key to successful video marketing campaigns is to incorporate relevant keywords into your videos description.
Video websites carry massive authority with the major search engines, so by including highly targeted, specific keywords into your video campaigns, you’ll be able to maximize exposure, instantly.
To choose the best keywords for your video, you’ll need to conduct some quick keyword research as we’ve discussed in an earlier segment of this guide. You’re looking for a keyword phrase with fewer than 40,000 results, so your competition isn’t so high that it would be impossible to rank.
Now, add your MAIN keyword into the first line of your videos description. You want to include it right in the title so the search engines see it.
I always include my keyword at least twice with every video I submit, first in the headline/title, and in the description itself. If you submit your video to a site that allows for “tags”, make sure to take advantage of those and add in additional keywords that relate to your market!
You should also include your website URL at the start, and end of your video, pausing the screen for a second before shifting into your videos presentation.
And make sure that you use a call to action in EVERY video you create, so that those viewing your video are instructed to visit your website or squeeze page for more information. You need to tell your viewer what their next step should be, so make sure to use a strong call to action with every video you create.
And finally, you want to focus on building quality back-links to your videos. You can do this by direct linking (using anchor text) to your videos from feeder sites like HubPages, Squidoo, as well as your own blogs and websites, and of course, you can embed the video into your squeeze pages as well!
Hot Tip: One easy way of generating instant traffic from video marketing campaigns is to find a popular video and create a video response. By doing this you’ll be able to link your video to the existing video while piggybacking off of its popularity!