Using Giveaways To Build Your List

Using giveaways to build your list is becoming an increasingly popular method, and providing you do it right it’s easy to generate a large amount of subscribers in very little time.

A giveaway event is basically a website where marketers upload products for other people to download for free. These products can be anything – eBooks, short reports, audio products, video products, etc.

In order to gain access to the products, people first have to sign up to the giveaway event (so the organiser of the giveaway gets to build their list) and then people also have to opt-in again to download any individual product (so the person who puts the product on the site gets to build their own list.)

Contributing a free product to a giveaway event can therefore be very lucrative. People sign-up to giveaway events because they’re looking for free products, and if you can provide a product that people want then you should generate plenty of new subscribers.

The most important thing is that you give away a QUALITY product. Many people upload products to giveaway events that are outdated, tired, and are generally rubbish.

You can’t offer crap. Sure you’ll get opt-ins, but if the product is rubbish then people will very quickly unsubscribe.

* Create a high quality product – The most important thing is to create a high quality product that people will actually want to download. If your product isn’t any good then people won’t opt in for it and you’ll get very few subscribers as a result.

* Take the time to write something useful and interesting, or record an audio or video that provides real value.

* Ensure your description is clear and accurate – make sure people know exactly what they’re getting before they sign up.

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Author: Rob Hoerntlein

I am a second generation marketer. My dad spent my childhood teaching me about marketing. His motto was "If you know marketing, whether you go onto marketing or not, at the very least you will be able to convince your prospective employer that you are the best person for the job". He went on to say "Always keep yourself in learning mode. That way when you get those inevitable jobs that you are not qualified for, by the time your boss figures out that that you are not qualified, you will have learned the job". In addition he emphasized "Always give the boss more than he or she expects, that way when the layoffs come, you'll never make that list". This is the way I have lived my life. I have always created my own way in this world. I have always created by own jobs. On those rare occasions when I have worked for someone else, it has been because I needed to learn something and instead of going to school and paying for my education, I got the job so that my boss could teach me, plus pay me.

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